Peabody, the renowned Argentine appliance brand, presents an extraordinary expansion of its line of oil-free fryers. It incorporates 13 new models to the 4 that it already had in its portfolio. In this way, the brand assumes leadership in the category of this appliance that knew how to make its place on the kitchen counters of Argentines.

Your new designs They are distinguished by their versatility, their variety of functions and that they are all smoke-free. Each with unique features and advanced functions that allow users to prepare a variety of delicious dishes with minimal effort. Desde papas fritas crujientes, jugosas carnes grilladas, diferentes preparaciones dulces, verduras asadas, hasta pollo al spiedo, estas freidoras son the perfect solution for anyone who wants to eat delicious, healthy and cook intuitively. Some of the models will even allow you to prepare a roast for 4 people in 25 minutes. Avoiding generating smoke in our kitchens, having an unmatched flavor.

The concept of the launch campaign focuses on the artistic movement of Dadaism, which has as its main axis relying on the absurd, above the rational, breaking with traditional art by seeking new creations and, above all, using humor and sarcasm to highlight its style.

The creativity of the campaign was the result of teamwork within Peabody, they characterized each fryer with different company personalities, based on real stories.

“If it's a fryer, it's Peabody. That was the premise that inspired us when we discovered that now we can choose the best model for each of us. With this great launch we aim to strongly conquer the category, and we support the demand for this appliance that continues to evolve. "We seek to make cooking more accessible and fun, without sacrificing flavor, health or time," commented Mauro Labusta, Peabody Marketing Manager.

They are now available in the brand's online store and in the main retail points of sale.