Pardo, a brand with more than 50 years of history, celebrates an important milestone by becoming the Sponsor Presenter of the Argentine Cup, the tournament that unites teams and fans from all categories of national soccer. This achievement reinforces the company's mission of being close to people, helping them fulfill their dreams and strengthening the values ​​that identify it: quality, commitment, customer and trust.

"The Argentine Cup is a tournament that represents the effort, unity and diversity of the country, values ​​with which we at Pardo feel fully identified. Being part of this competition fills us with pride and allows us to get even closer to our communities", highlighted Gustavo López, Commercial and Marketing Manager of Pardo.

"Sport, like our products and services, has the ability to transform lives and build dreams. We want to be part of those stories of effort, passion and achievements, accompanying Argentines both on and off the field"Lopez added.

Pardo plans to take advantage the power of digital content to reach a broader audience. López anticipates that this agreement will be supported by a robust digital marketing strategy, with the goal of connecting with soccer fans and communities throughout the country.

“This sponsorship not only seeks to increase the visibility of the brand, but also to transmit a clear message: 'Sport, like our products and services, has the ability to transform lives and build dreams,'” said the manager.

Pardo hopes to continue strengthening his emotional bond with his communities, bringing his “Here You Can Dream” philosophy to every corner of Argentina.

Sport as a driving force for dreams

Soccer, a sport that mobilizes passions throughout the country, plays a fundamental role in building dreams. “Sport moves passions, and we want to link that energy with the trust and support that our brand represents”Lopez commented.

This sponsorship adds to Pardo's continued support of other great national passions. The company has renewed its alliance with the Club Atlético Independiente and continues to be a protagonist in motorsports, as a sponsor of the ACTC (Road Tourism Racers Association), an emblem of speed and excitement for millions of fans.

"We are convinced that supporting sport is also supporting people, their dreams and their daily efforts. We are excited to be part of these stories and carry a message of trust, quality and commitment forward", concluded López.

Since 1970, Pardo has worked to be close to people, offering accessible solutions and building a bond of trust with their communities. Today, that spirit transcends into sport, consolidating itself as a reference in supporting the great national passions.

Since its founding, Pardo has focused its mission on being close to Argentine families, helping them realize their dreams. With this purpose, it has managed to establish more than 70 branches in provinces such as Buenos Aires, Santa Fe, Córdoba, Entre Ríos, Neuquén, Río Negro and San Luis.

The chain offers a wide catalog that includes technology, tools, mattresses and much more, establishing itself as an accessible and reliable option for homes in the country.