Nubia, a global high-tech company specialized in the development and manufacturing of smartphones and other electronic devices, arrives in the country with device manufacturing in Tierra del Fuego, Río Grande, through IFRESA, a pioneer in the production of consumer electronic devices in Argentina, and with Ophic as its official local distributor.

More than 95% of volume sales will be manufactured or assembled locally. With this strategic decision, the company is committed to improving the competitiveness of its prices and reducing the delivery time of its devices. The company has a long-term vision in the country, with the aim of continuing to expand the product offering that adapts to the needs of all Argentines. They plan to generate thousands of direct and indirect jobs, mainly in the manufacturing and distribution sectors. The strategy involves substantial investments in local manufacturing and building a strong retail network.

“The arrival of nubia represents a strong commitment to technological innovation and cutting-edge design, with the aim of offering differentiated and high-quality products, with a highly accessible and competitive price for the local market.”he commented Han Song, Country Manager nubia/ZTE Mobile Devices for Argentina, Uruguay and Paraguay.

The product portfolio for Argentina includes the Z60 Ultra smartphones, nubia Flip 5G, nubia Music, Focus 5G, Focus Pro 5G, Neo 2 5G and the Pad 3D II tablet. The portfolio is designed with the purpose of delighting consumers with the best experience, using the most advanced technology. The brand focuses on the user experience, that is why it chose some categories to differentiate itself based on the needs of the users.
current generations, especially Generation Z, who demand advanced technology solutions for their lives.

“Nubia arrives in Argentina with the aim of consolidating its international expansion and offering a product proposal adapted to the needs and tastes of Argentines.” added Han Song. “It is a country that has a high demand and penetration of mobile devices, with a large number of users who use smartphones and tablets in their daily lives, both for work and entertainment. In addition, Argentines are very knowledgeable about technology and the latest trends. They are curious and value products that combine innovation, design, quality, durability and affordable price,” he concluded.

Under its motto “Be Yourself”, Nubia is committed to offering a wide range of options with differentiated designs, features and experiences for young, adventurous users who want to seek new experiences and a better quality of life.

The models presented

nubia Flip 5G

This latest generation cell phone came to revolutionize the user experience with an amazing and modern design, at a highly accessible and competitive price.

With an attractive folding screen, the nubia Flip 5G has a resolution of 2,790 x 1,180 and a large 6.9-inch screen. Plus, with an incredible 120Hz refresh rate, every movement is smooth and fast.

The strength and flexibility of the screen allows the cell phone to be folded more than 200,000 times.

In addition to the revolutionary folding screen, it has another very practical screen. Even when closed, this small screen allows quick access to notifications to see messages or missed calls with a simple glance.

nubia Z60 Ultra

Ideal for enjoying content on an ultra-sharp 6.8-inch OLED screen. The Z60 Ultra is powered by a Snapdragon 8 Gen 3 processor, which together with its capacity of up to 24GB of RAM and 1TB of storage, guarantees impeccable performance in all activities.

In terms of photography, this smartphone has a triple camera, equipped with high quality lenses: 50 MP + 50 MP + 64 MP. Additionally, all of these cameras feature optical stabilization so you can capture incredible images no matter the conditions.

nubia Music

nubia Music has its Powerful Speaker and optimized DTS: X Ultra sound. Its AI volume algorithms guarantee exceptional audio quality.

It allows you to personalize the user's musical experience with dual AI lighting effects that adapt to the rhythm of the music playing. The lights on the rear speaker or front screen sync with Spotify, YouTube and other applications to create a unique visual spectacle.

Likewise, nubia Music has 2 headphone jacks that allow a shared music experience for the user together with someone else.

In addition, nubia Music is equipped with a 50MP main camera with Autofocus and full frame.

nubia Focus

This is an Android smartphone with a 6.56-inch HD+ display and powered by a Unisco T760 processor with up to 12GB of RAM and 256GB of internal storage. The main camera is dual with a 108MP main sensor, it has a 5000 mAh battery with support for fast charging, fingerprint reader and Android 13.

nubia Focus Pro

nubia Focus Pro It incorporates nubia's NeoVision technology, allowing everyone to become great photographers. It has a triple rear camera, the main one being 108 Mpx with optical image stabilizer with AI, the second being 5 Mpx for wide angle/Macro and the third being 2 Mpx with a depth sensor.

This model is the perfect integration between its professional lenses and AI-assisted photography that allows you to take the best photos at any time since its design integrates a programmable shortcut switch to four modes (camera, silent mode, audio recorder or flashlight) and a touch capture button on the side.

With the 108 Mpx AI camera, the nubia Focus Pro 5G is excellent for obtaining ultra-clear quality shots. In addition, with the OIS system it provides optical stabilization through hardware and the EIS system stabilizes through software. It incorporates the Urban Photography mode with Humanistic Filter, five focal lengths that will achieve the best results in any scenario, Super Night RAW mode that expands the dynamic range of low-light scenes, eliminates noise from images and improves the details of dark areas.

The device has a 6.72" FHD+ 120 Hz screen with Live Island that shows notifications, reminders and activities in real time. In addition, DTS:X Ultra sound, a 5,000 mAh battery with 33 W fast charging, 256 GB of internal memory and up to 20 GB of Dynamic RAM (8+12) thanks to Memory Fusion technology.

nubia Neo 2

This cell phone acts as a video game controller with the Upper Triggers (L+R) that allow the user's games to be customized. His Cyborg style is unique, with his bionic eye that shines in 3D and his colors that adapt to the gamer spirit. nubia Neo has a 6nm, 8-core, high-performance processor with 5G technology; with fast data processing to ensure a smooth gaming experience.

Its system is made with a multi-layer structure that keeps heat under control, with thermal superconductors covering the hottest components to dissipate heat like no other. NeoTurbo technology has artificial intelligence algorithms to optimize performance, save power in apps and keep frames stable.

Likewise, it has NFC (Near Field Communication) that allows you to make transactions, open smart doors and transfer data simply by bringing your smartphone closer.

REDMAGIC 9 Pro

Featuring a sleek, flat back design with durable glass, this phone provides a completely smooth and comfortable feel. In addition, the cameras are located under the glass, which gives it an even more sophisticated look.

This device also has RGB lights on the turbofan and gamer triggers on the side of the device, adding a unique and personalized touch to the user's gaming experience.

In terms of performance, REDMAGIC 9 Pro offers the highest standard available in the industry. Featuring the latest Snapdragon 8 Gen 3 chipset powered by RedCore R2 Pro dedicated gaming chip, UFS 4. storage and LPDDR5X memory

One of its standout features is its UDC (Under Display Camera) technology, which delivers an impressive screen-to-body ratio of 93.7%. This allows you to enjoy games in full screen without interruptions or distractions.

In addition, this phone offers exceptional sound quality. With two powerful 1115K three-dimensional speakers and five integrated magnetic units, this technology allows you to enjoy immersive and enveloping audio during games. Additionally, it features DTS:X Ultra certified optimizing software to ensure an even better listening experience. Additionally, the three built-in microphones allow the user to communicate clearly with friends while playing.

Also, thanks to the REDMAGIC Studio program, the user will be able to take their gaming experience to another level by downloading this application to the PC and configuring the peripherals as they prefer, among other things.

nubia Pad 3D

The world's first glasses-free 3D tablet with 5G+AI technology. This device offers a 3D experience without the need for glasses and continues to present innovative solutions. It adapts to specific situations thanks to its advanced technology and efficient integration of 5G+AI.

The nubia Pad 3D II represents a breakthrough in terms of visual experiences. It allows you to enjoy three-dimensional multimedia content with superior quality and surprising details, making it ideal for games, movies and interactive applications.

Furthermore, its design is modern and elegant. The nubia Pad 3D II is not only functional, but also has a unique aesthetic look.