Children's Month: Trends in the sector

Children's Month: We review the main categories of the sector on this special date for Argentine families.

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On the third Sunday in August, “Children's Day” is celebrated. We review the main categories of the sector on this special date for Argentine families.

What are families looking for in the current context to entertain the youngest members of the house? Gifts by age? By gender? A more important gift for the entire family group? These are some of the questions that run through the minds of mothers and fathers during the month of August.

The market offers multiple options, and the categories that continue to be positioned as the most chosen in the sector are: Toys, Vehicles, Technology and Gaming. Another segment that presents sustained momentum is the one that has to do with children's and youth furniture.

On the linear Toys, The companies present classic proposals such as cars and trucks, kitchens, built-in games and tools, and new products aimed at different ages that aim to be pedagogical and inclusive. There are also proposals to share with the family, and outdoor games such as carousels, hammocks, ping pong tables, and foosball.

Other items widely chosen by families when choosing gifts that stimulate creativity are those in the category Music, where ukuleles and guitars stand out, and the category Audio which presents a wide variety of headphones, speakers, and integrated equipment with karaoke, speaker, microphone and MP3.

The bicycle continues to position itself as the classic of all time, since it is the aspirational gift of the little ones. The children's line of wheels includes models for girls, boys and unisex. With proposals in 16", 20", 24", available in various colors and design combinations. Likewise, after the pandemic, leisure and mobility items such as skateboards, roller skates, rollers and skates have been growing in the market.

And since there are gamers of all ages and in all corners of the planet, the category that continues to grow on a large scale in Argentina and in the world is the one that covers articles from around the world. Gaming, including notebooks, PCs, monitors, cabinets, consoles, audio, joysticks, headsets, keyboards and mice, among others. So far this year, companies announced several launches and news in this category.

Regarding the articles of Technology and mobile telephony, companies present new notebooks, tablets and smartphones to the market, with options for all budgets, giving users the possibility of having integrated tools for study, connectivity and entertainment.

Los smartwatches, smartbands and smart watches They are a very successful alternative aimed at young people with an interest in physical activity and in the functionalities that provide solutions to daily life. Recently launched models that emulate classic watch models also stand out.

Finally, another line that has been gaining ground in the home goods sector is the one that has to do with furniture proposals for children and young people. Such is the case of the multiple gaming chair options that have been launched in recent months, and the alternatives in terms of desks, integrated beds and organizers, among others.

To view SPECIAL CHILDREN'S DAY from Integración Empresaria Magazine, click on https://integracionempresaria.com.ar/revista-integracion-empresaria-160/

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