Gamers, public and advertising
It is estimated that in Argentina there are more than 22 million players and more than 5 million E-Sports viewers, which together last year generated more than 500 million pesos in revenue. According to Adsmobo, a company that offers in-game advertising, this format, which acts when the Gamer audio device is activated, achieves CTRS above 1%.

Number of players globally and by regions
(growth is interannual)
In order to define statistically, anyone who has played on computer, games console or mobile devices is considered a player during the last six months.
Source: Newzoo