By business integration

Oppo, recognized technological brand and leader in innovation on mobile devices, announced his arrival in Argentina in collaboration with Newsan. With this launch, Oppo seeks to offer Argentine users their latest generation of smartphones, presenting series A and Reno, devices recognized for its refined design, advanced technology and high performance.

Rafael Vieyra, general director Newsan appliances, pointed out: “This launch reflects the dynamics that the market is having; we are closing a quite interesting 2024. In the headquarters of appliances, electronics and cell phone, with Newsan DNA, we are still looking And that we are going to work together to grow the brand and develop the portfolio in Argentina ”

Founded in 2004, OPPO It has a presence in more than 60 countries and has a global infrastructure that includes top -level research and development centers, and has established itself as a market leader thanks to its focus on technology and innovation, artificial intelligence and higher image quality.

Regarding the arrival of the first products to the country and the brand's expansion plan, Alex Li, Ceo de Oppo Argentina, added: "Oppo is committed to developing technological products that excite users, and always puts the experience in the first place. Today we will present products specifically for the Argentine user. We will all witness to the success and development of more Oppo products in Argentina."

AI, more accessible to the Argentine market

At the global level, Oppo aims to integrate the generative AI in its entire range of products, and arrives at the Argentine market with that imprint. In this sense, Karla O ´Farril, PR Manager de OPPO, highlighted: "We bring Argentina an accessible and innovative proposal, with the aim of democratizing AI and making it accessible to all. We point to Oppo, as well as positioned worldwide, can also have this exponential growth here."

The brand's proposal is to break barriers, reaching a broader audience and facilitating the use of AI in daily life. “Oppo since the beginning of the year, it promised to have AI technology in 50 million phones worldwide. We have the advantage that the functions of AI are updated in the device software, then possibly do not have a function today, but that with a future update you can access it. That is why it opposes the technology of AI in all its range of products. It is present at OPPO RENO12F and will be in the OPPO RENE12, and in series A, we hope that it can soon be incorporated into the device software ”, closed or ´Farril.

We advance the models presented:

OPPO RENE12 Series: Excellence in Technology and Design

The Series Reno12 Includes devices designed for users looking for a perfect combination of style, performance and advanced photography capabilities. With a high -resolution camera system with optical stabilization function, it allows you to obtain crisp images and videos even in low light conditions. With its latest generation processor and high quality screen, the RENO12 provides an enveloping visual experience and rapid and efficient performance for all daily activities.

He Reno12f It focuses on photography and elegant design, with an optimized front camera for perfect selfies and AI -promoted beautification technology. This model is aimed at those who seek a premium experience at an affordable price, without compromising design or performance.

Series A: Accessibility, performance and the highest storage capacity in its category in a single device

The Serie A Oppo arrives as a versatile and accessible alternative, Ideal for a broad audience. Designed with characteristics that meet the needs of the modern user, series A stands out for storage capacity, long battery life, efficient performance, military degree protection certification and a large screen. They offer quality and functionality for daily use, being an excellent option for students, professionals and users of all ages who want a reliable and modern phone.

The three new models will be available in selected retail stores throughout the country and on the main electronic commerce platforms. In the month of January a fourth model will be incorporated into the local portfolio.

Facundo Piedrabuena, product manager of Newsan

The proposal for the channel: “Oppo worldwide is a leader at point of sale, so the positioning in the channel in Argentina will be‘ the experience ’. The focus is on the quality and experience of the user. With respect to the launch price, the suggested price is the one that we will keep as a basis for all retails, and we believe that with the implementation of the production at the local level of the equipment, we can be even more competitive”

Democratizing the AI: “The AI ​​today is a great differential, Oppo has been developing it for a long time, it has a really palpable experience in the use of the equipment, and that is why it can also lower it to equipment from this range. The reality is that the reindeer series, with the launch price we have, we believe that it democratizes the AI, because it puts it with an accessible price to the consumer. We do not have to think about a high series of the competition to start having the functions of the competition The team.