LG has been carrying out activities around the world to present its new image and brand concept “Life is good”

The city of Buenos Aires dresses in red

LG Electronics (LG) announced its new, more dynamic and youthful identity in 2023, as part of its comprehensive reinvention campaign called 'Life's Good'. And, in this sense, with the aim of attracting a younger audience and improving consumer recognition, LG is carrying out various activities around the world to present its new image and concept.

Since August last year, the company has been presenting activations in some of the most iconic locations in the world, including Dubai, London, New York, Vietnam and Seoul. Each one, meticulously designed, seeks to inspire the renewal of the brand, its philosophy and values. And now, it arrived in Argentina.

Life's Good recently arrived in the City of Buenos Aires to dress it in red. The striking color of the brand can be seen in the renowned bicycle stations and on the bikes themselves that travel around the city. Likewise, those who travel by subway may find themselves with fully branded cars. Finally, several bus lines also carry the renewed LG identity throughout the city.

More than a rebranding, a change of perspective

The reinvention of LG seeks to convey the company's great commitment to embody the true meaning of its slogan, “Life is good”. A philosophy that puts people and their experience at the center, from beginning to end, based on its fundamental business pillars: global presence, future, energy, humanity and technology.

"We are committed to evolving and adapting to the pace of our consumers. We recognize that their needs are constantly changing and we are determined to satisfy them with innovation, service and the highest technology," says Enrique Laffue, CEO of LG Electronics Argentina. "And our new branding reflects this with complete clarity, emphasizing the core value of Life's Good with freshness and dynamism. We want to bring this message and this value to our clients in Argentina and around the world," concluded the executive.