Lenovo led the PC market in Argentina during 2021

In a market that reflected an increase in units sold and also went through changes in consumer habits, Lenovo positioned itself as the [...]

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In a market that reflected an increase in units sold and also went through changes in consumer habits, Lenovo positioned itself as the #1 PC Notebook company in Argentina, an achievement it has repeated for the fourth consecutive year.

During 2021, Lenovo has also achieved its consolidation in the tablet segment, a booming sector since the start of the pandemic, reaching 15% of the market during the last year.

According to data from the latest study developed by IDC at a global level, it was learned that the computer market continues to grow in the region. In this sense, Lenovo Argentina has managed to occupy first place with a 16.14% market share, which means that it continues to lead the technology market. These results accompany the sustained growth that the brand has achieved throughout its 21/22 fiscal year.

One of the company's great focuses is the development and positioning in the Gaming segment. In this sense, Lenovo's Legion line continues to position itself as the most demanded on the market, occupying 50% of the market share of the Gaming Notebooks segment.

Likewise, driven by hybrid work modalities, the constant inclination towards new technologies and high-end equipment, Lenovo continues to expand its portfolio of devices, infrastructure, services and corporate solutions with a great projection for 2022.

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