By business integration

Powerful, functional and stylish technology for the new generation

Newsan, one of the country's technology leaders, announced the incorporation of smartphones Infinix to your product portfolio. This strategic alliance underlines its objective of expanding the offer and increasing its presence in the competitive cellular market, with a focus on Generation Z, a key segment with a gaming lifestyle, which is characterized by high demand for advanced technological products.

Rafael Veyra, General Director of electronics at Newsan, explained: "We are going to launch and develop the Infinix brand in Argentina, an innovative brand, very focused on design and young people, mainly in Generation Z. We bring a proposal according to the needs of that segment, through a high-tech product with a very competitive value equation. With the arrival of Infinix we know that we are adding value to the Argentine market."

Infinix is ​​a brand belonging to the Chinese group Transsion, with a presence in more than 70 countries, which has specialized in reaching the mid-range segment, offering phones with premium technology at competitive prices.

According to Canalys, Transsion is today the fifth largest manufacturer in the world, with 9% of smartphones sold worldwide in the second quarter of the year.

In Latin America it occupies fourth position behind Samsung, Xiaomi and Motorola.

Regarding your expectations regarding positioning in the local market, Fabián Morales, Country Manager of Infinix Argentina commented: "Being part of the Transsion Group allows us to have a differentiation since at a global level we cover the entire supply chain, and this positions us to compete with the leading brands. Our slogan is 'The future is now', and to make it a reality, we look for the best in Argentina, which for us, is the Newsan Group. We have a differential technology because we have alliances such as those of Miratech, JBL, GoPro, which provide added value and legitimacy to our products, and we always focus on cutting-edge design. In "In terms of work and market penetration, we seek to be revolutionary, compete with the leaders but differentiate ourselves in the way we get there."

The brand landed in Latin America in 2021 and is already operating in several countries in the region such as Mexico, Ecuador, Brazil and Chile. At the local level they aim to build leadership by differentiating themselves in terms of innovation and quality. "With Infinix we seek to offer competitive cutting-edge technology aimed at Generation Z, the young Argentinian who has a gamer lifestyle and is very demanding in terms of product demand. The outstanding product we offer is the GT, designed 100% for a superior gaming experience, from the processor with dedicated chips, Amoled screen, VC liquid cooling. On the other hand we present the NOTE, clearly a high-end phone, for those who want to differentiate themselves with style, also with a curved Amoled screen 3D, ultra-fast processor, lightning charger, among other notable features, the HOT model completes the line., that offers an entertaining, fast and accessible gaming experience”, broad Damián Martins, Business Manager for Newsan.

As significant information, Newsan also announced that starting in 2025, after a significant investment, Infinix cell phones will be manufactured at its Tierra del Fuego plant.

Business Integration Coverage

The 3 models that arrive in Argentina

At the presentation event, the GT 20 Pro, Note 40 Pro, and Hot 40 Pro models were exhibited, to which a fourth low-end device will be added. The company reported that the new cell phones will be available in the Argentine market starting in October, and the brand's price range starts at 250 thousand pesos, reaching 1 million pesos.

Infinix GT 20 Pro
Screen: 6.78-inch AMOLED, FHD+ resolution (1080 x 2436 pixels), 144 Hz refresh rate.
Processor: MediaTek Dimensity 8200 Ultra, optimized for demanding games and applications.
RAM and Storage: Options available with up to 12 GB of RAM and 256 GB internal storage.
Camera: triple rear camera with a 108 MP main sensor.
Battery: similar capacity to the other models, with 5000 mAh.
Operating system: Android 14 and XOS 14.

Infinix Note 40 Pro
Screen: 6.78-inch AMOLED with FHD+ resolution (1080 x 2436 pixels) and a 120 Hz refresh rate.
Procesador: MediaTek Dimensity 7020.
RAM and storage: 8 GB RAM and 256 GB storage options.
Camera: triple rear camera with 108 MP main sensor.
Battery: 5000 mAh capacity with support for 45W fast charging.
Operating system: Android 14 and XOS 14 interface.

Infinix Hot 40 Pro
Screen: 6.78-inch IPS LCD, FHD+ resolution (1080 x 2460 pixels), 120 Hz refresh rate.
Processor: MediaTek Helio G99.
RAM and storage: 8 GB RAM and variable storage options between 128 GB and 256 GB.
Camera: triple rear, with 108 MP main sensor.
Battery: 5000 mAh capacity.
Operating system: based on Android 13 with XOS 13.5.