SPECIAL REPORT: Refrigerators: The refrigeration market renews designs and technology

Supported by their status as essential products, the refrigerator market maintains an expectation of recovery for the season. This is influenced by financing, now with a greater number of installments and more accessible to consumers.

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KOH-I-NOOR

The No Frost DuoCooling Inverter 409 liter steel refrigerator has a 10-year warranty on the compressor; DuoCooling system with dry cold in the freezer and cyclical in the refrigerator; A+ efficiency with 30% less consumption; digital control without opening the door; vacation and super frost modes; door open alarm; display lock; sensors that adjust the temperature; R600a gas; Fresh Cooling humidity control and retractable shelf. It comes in steel, white and black steel. The No Frost DuoCooling Inverter Black Steel, with the freezer below, has an anti-fingerprint black steel texture; dry cold in the freezer and cyclical in the refrigerator; A+ efficiency; digital control without opening the door; vacation and super frost modes; door open alarm; display lock; ecological gas R600a; interior light in the freezer; reversible doors and retractable shelf. The capacity is 417 liters. The KHGA41D/8 is the steel color version.

Sergio Doldan, Commercial Director of Autosal

“As purchasing power fell, sales also fell”

Sergio Doldan, President of CAIRAA and Commercial Director of Autosal, maintained that this is a year of economic crisis in which, due to all the variables that have changed since December, purchasing power fell and, consequently, the sale of these products also fell. “We are talking about falls of up to 50% in the first half,” he added. "Usually, when these types of conditions occur, people renew their refrigerators out of necessity, rather than because of a planned renovation. Low-priced refrigerators are mostly being sold, because categories like No Frost, which are more expensive refrigerators than their cyclical counterparts, tend to gain more strength in good times."

Sergio Doldan, President of CAIRAA and Commercial Director of Autosal, maintained that this is a year of economic crisis in which, due to all the variables that have changed since December, purchasing power fell and, consequently, the sale of these products also fell. “We are talking about falls of up to 50% in the first half,” he added. "Usually, when these types of conditions occur, people renew their refrigerators out of necessity, rather than because of a planned renovation. Low-priced refrigerators are mostly being sold, because categories like No Frost, which are more expensive refrigerators than their cyclical counterparts, tend to gain more strength in good times."

ELECTROLUX

The Electrolux Multidoor FlexiSpace refrigerator, with 621 total liters and 217 in the freezer, is a no-frost Inverter with FlexiSpace compartment, an intelligent space with 5 temperature options: -23° in the freezer; -2° for meat and fish; 0° for drinks; 3° for fresh foods and 7° for wines. AutoSense technology uses artificial intelligence to automatically control temperature, identify times of highest and lowest use, and prolong the life of food by up to 30% with advanced technologies to eliminate bad odors. The TasteLock drawer preserves the freshness of fruits and vegetables for up to 14 days.

According to NIQ GfK, refrigerators are in 10th place in the Top Ten of the categories of household appliances that account for 63.6% of the units sold. Analyzed by billing, the measurement changes, because while these 10 categories accumulate 80.4% of the billed amount, refrigerators
It moves to position number 4.

COLUMBIA

Autosal presents the Columbia CHD43/9 refrigerator with a 414-liter freezer capacity, white color and national production. It has class A+ energy efficiency; ice maker; temperature regulator; anti-spill shelves that resist up to 25 kilos; large fruit and vegetable drawer with humidity regulator; Extra Fresh humidity control; removable shelves and shelves; shelf in the freezer door; opening of the doors with change of direction and 2 egg cups.

The CHD32/9, with freezer and 317 liter capacity, has A+ efficiency; temperature regulator; anti-spill shelves up to 25 kilos; fruit and vegetable drawer with humidity regulator; Extra Fresh humidity control; removable shelves and shelves; shelf in the freezer door, change of direction of the doors; 1 egg cup and 1 ice bucket.

HISENSE

The Cross Door refrigerator, which Hisense is presenting, has a flat door and metal design; ice factory; water dispenser; recessed metal handle; LED lighting; sliding tray and fruit and vegetable containers, both made of metal; Also sliding drawers, balcony freezer and temperature regulation between -18 and 5 degrees.

The other image corresponds to the single door refrigerator that will be launched in September, aimed at a young audience that demands a product that, without being premium, incorporates design details such as the color black and, among its features, a water dispenser, semi-automatic defrosting, antibacterial protection, drawer for fruits and vegetables and glass shelves.

Maximiliano Signorelli, Marketing Director of Hisense Argentina

“We have a good vision
of the future for this category”

“This year we expect a market drop of around 25%, logical given the general situation of the economy but less than what is expected in other categories,” said Maximiliano Signorelli from Hisense when analyzing the refrigeration market.

“We focus on the premium segment, where we differentiate ourselves by design and also by product specifications,” he added. "This year we have 6 models of refrigerators and a plan, from today until 2025, to develop 15 products. We work with the vision of democratizing access to technology and, with that concept, starting in September we will be presenting a single door refrigerator with a capacity of 179 liters, an entry-level product, designed for an audience made up of young people, who are probably starting to live alone and need a refrigerator that is not so sophisticated but with a good design, in black and, as a different functionality in this type of product, the water dispenser.

Regarding the market, Signorelli highlighted that a reactivation was noted in the HotSale and also during the post-Hot Sale, helped by the drop in interest rates and the increase in the number of installments. “This means that the fall is smaller and that we have a good vision of the future for this category,” he concluded.

“This year we expect a market drop of around 25%, logical given the general situation of the economy but less than what is expected in other categories,” said Maximiliano Signorelli from Hisense when analyzing the refrigeration market.

“We focus on the premium segment, where we differentiate ourselves by design and also by product specifications,” he added. "This year we have 6 models of refrigerators and a plan, from today until 2025, to develop 15 products. We work with the vision of democratizing access to technology and, with that concept, starting in September we will be presenting a single door refrigerator with a capacity of 179 liters, an entry-level product, designed for an audience made up of young people, who are probably starting to live alone and need a refrigerator that is not so sophisticated but with a good design, in black and, as a different functionality in this type of product, the water dispenser.

Regarding the market, Signorelli highlighted that a reactivation was noted in the HotSale and also during the post-Hot Sale, helped by the drop in interest rates and the increase in the number of installments. “This means that the fall is smaller and that we have a good vision of the future for this category,” he concluded.

DREAN

Drean highlights the following refrigerators within its product line: HDR280F00B, with energy efficiency A, R600a ecological gas and adjustable shelves; HDR320F00N in Black Steel color, with anti-fingerprint technology and XXL freezer; HDR320F00S, aluminum gray color, with gross capacity of 314 liters and controlled opening of the doors at 120°; HDR370F00B, 364 liters with double drawer for fruits and vegetables and LED interior light; HDR370F11S with 2 liter dispenser, R600a ecological gas and double drawer for fruits and vegetables; HDR400F00S, 397 liters gross capacity, with tempered glass shelves and Cycle Defrost technology; HDR400F11N, in black steel color with XXL freezer and 2-liter dispenser and the HDR400F11S, with a gross capacity of 396 liters, double drawer for fruits and vegetables and 2-liter dispenser.

KANJIHOME

FAG Sistems acquired the manufacturing and distribution of the Telefunken brand for white goods and cold. The company highlighted its very good penetration and recall and with that endorsement they developed the new products.

They are already incorporating two displays of 330 and 395 liters with glass doors and shelves; 50-liter minibars in two colors; 90-liter undercounter refrigerators with interior light, vegetable drawer and glass shelves; an under-counter refrigerator with a 140-liter freezer with temperature regulator and two-door refrigerators with a 220, 260 and 300-liter freezer, models that come in white, gray and black with glass shelves, manual defroster and internal condenser. To this line they added the 50 and 120 liter well freezers with a basket and a 150 liter display.

“The products are close to being distributed,” the company confirmed. “We are going to offer quality and a good price, a policy that has meant that we have not lost sales in units in these months and we already have a 5% share of the shelves.”

Philco

Philco offers two under-counter refrigerators of 70 and 132 liters with removable tempered glass shelves, side shelves, rapid cold section, R600a gas, vegetable drawer and efficiency A. The 132-liter one has a silver version.

The Combi Inox Estética 2021 is a cyclic refrigerator with capacities of 340 and 360 liters, LED light, removable tempered glass shelves, vegetable drawer, side shelves, adjustable thermostat, R600a gas and efficiency A. The 340-liter one has a Bio Care system and a lower freezer with three drawers.

The Top Mount No Frost Inox PHNT458X and the SBS Inox with display, of 458 and 496 liters respectively, have in common R600a gas, Multi Air Flow, interior light, tempered glass shelves, vegetable drawer, side shelves and adjustable thermostat. The efficiency is A in the 458 liter one and A+ in the 496 one, which incorporates super cooling and freezing and the manual ice maker. There are two Freezers of 150 and 290 liters with R600a gas, removable steel basket, adjustable external thermostat, recessed handle and covered condenser. The line of commercial displays offers 65, 115, 230 and 320 liter models with removable shelves, LED light, adjustable thermostat, double glass door, temperature range from 0° to 10° and climate class 5.

Vondom

Vondom added to its no-frost refrigerator and freezer combos the Side by Side refrigerators, models with minimalist design, stainless steel and state-of-the-art technology that provides constant cold throughout the equipment.

The SBS605 Inverter has a capacity of 605 liters, an ice and water dispenser that is fed by an off-grid tank and a home bar that allows you to easily remove the drink without having to open the door. There is a black stainless steel version without home bar. Freezers ensure optimal food conservation with drawers that maintain order and provide good visibility.

The FR140, unique on the market with a capacity of 179 liters and no-frost technology, has 3 drawers and 2 shelves.

The brand's offering is completed by 46 and 72 liter minibars in black or stainless steel. The RFG170N reaches up to 0ºC. They also renewed the design of the 18 and 28 bottle cellar with the Acero line, which now comes with wooden shelves.

Briquette

Briket offers single-chill refrigerators with capacities of 125 and 290 liters; classification A class Tropical and colors white, gray, black and red. The two-cold line includes two models of 257 and 290 liters with A classification and 4-star Tropical class. In the same series of 2 cold ones there are 322 liter A+ models; 350 liters A; 350 liters and 350 liters Inverter A++ and 492 liters A+, all three 4-star Tropical class with tempered glass shelves. The 492 liter one has a Premium Inverter A++ version with LED light and digital controls; similar stainless steel, white and black versions; 146 liter freezer and 346 in the refrigerator. Another product that the company highlights is the 6300 Tropical class 4-star vertical freezer, which comes in white and gray versions, capacity is 292 liters, energy classification A and 7 drawers.

The line of displays has models ranging from 120 to 971 liters, all class 4, with LED lights.

Alexis D’Arrea, Biket Commercial Manager

“We try to attack the niches where we can differentiate ourselves”

“The change of government and the devaluation were an impact at the most important moment of the refrigeration season, during the first quarter of this year there was a general drop in sales of 50% and that is how we ended last season,” defined Alexis D'Andrea, Briket's commercial manager. "April maintained that trend and from May we saw other symptoms, which I attribute to the assimilation of that first impact and, also, to a key factor such as the reappearance of financing. In any case, that first recovery found us out of season, but it allows the industry to have a different outlook going forward than the one we had in January and February."

Regarding the lawsuit, D'Andrea maintained that there is always an audience for all products. “There are those who look for size, others for design or price and there is also a segment that can pay a higher price,” he added. "The consumer has acquired a level of demand that allows there to be a market for all types of products. There is always a higher demand for mass products, but there are also niches and at Briket we try to attack them with the focus on where we can differentiate ourselves, by technology, design or color. Regarding the next season, D'Andrea maintained that "everything that helps rise from that 50% drop floor at the beginning of this year, is going to be an achievement."

“The change of government and the devaluation were an impact at the most important moment of the refrigeration season, during the first quarter of this year there was a general drop in sales of 50% and that is how we ended last season,” defined Alexis D'Andrea, Briket's commercial manager. "April maintained that trend and from May we saw other symptoms, which I attribute to the assimilation of that first impact and, also, to a key factor such as the reappearance of financing. In any case, that first recovery found us out of season, but it allows the industry to have a different outlook going forward than the one we had in January and February."

Regarding the lawsuit, D'Andrea maintained that there is always an audience for all products. “There are those who look for size, others for design or price and there is also a segment that can pay a higher price,” he added. "The consumer has acquired a level of demand that allows there to be a market for all types of products. There is always a higher demand for mass products, but there are also niches and at Briket we try to attack them with the focus on where we can differentiate ourselves, by technology, design or color. Regarding the next season, D'Andrea maintained that "everything that helps rise from that 50% drop floor at the beginning of this year, is going to be an achievement."

Samsung

The Bespoke 590-liter Side by Side refrigerator with connectivity has sensors that open the doors with a touch; water dispenser and auto-fill jug inside; SmartThings compatibility for remote cooling adjustments, temperature changes, and door open alerts; consumption reduction up to 10%; Space Max, with greater storage capacity and Digital Inverter compressor with a 20-year warranty. It comes in three combinable colors: pink/white, blue/white and full blue.

The 626-liter Side by Side in clean/pink and clean/white has A+ efficiency; WiFi; Smart Things technology; Digital Inverter compressor, ice maker and Space Max technology.

The Bespoke No Frost vertical freezer, 315 liters, has a reversible door, uniform cooling in each compartment; function to recover temperature losses; Digital Inverter compressor and comes in clean pink, clean navy, clean vanilla, clean white, rose gold, clean sun yellow, satin gray and satin Beige colors

Genealogy

The Gafa GFUP22P5HRG vertical freezer, silver gray, is 60 centimeters wide and has a total capacity of 245 liters. It offers ample storage space with 7 drawers that make it easy to organize and display food. From the control panel you can easily configure the temperature with a graduation between minimum, medium and maximum cold. The door is reversible and the feet allow you to adjust the height.

FAM

FAM is transforming its R290 gas line, they have already launched the 420 liter Total Black display, in September they are going to present the 120 liter vertical display and in November, a 750 liter vertical display. The company reported that it will certify ISO 9001 standards in November and has already launched a program to reduce its carbon footprint.

Highlights include the 395 liter 420 BT Black display, with temperatures from -8° to -2°, freezing in 24 hours, dynamic condensation, 2 glasses and low emissivity. The Fam 14 is a 314 liter conservator with IRAM 2120 4 star classification. The cold island has a white pre-painted steel cabinet, galvanized interior, expanded polyurethane insulation, copper pipe serpentine, thermoformed ABS countertop, curved glass lids with a system to prevent fogging, interior grilles and LED light.

INELRO

Inelro offers displays ranging from 100 to 1200 liters, medium and low temperatures and with a solution for each client. They recently expanded the line with the BT 17, low temperature. The displays have an electronic controller with a temperature indicator that saves up to 15% of energy.

In freezers for the home they have a linear Inverter in all models, with a functional design in white and silver colors and the possibility of saving energy up to 60% in relation to other products on the market. The latest presentation is the FIH 550 A++ Inverter, launched as the best relationship between price, quality and energy consumption. In commercial freezers, they launched well models with a capacity of 700, 1000 and 1200 liters, also with an excellent price-quality ratio and supported by the reliability of the brand.

LACAR

Within its refrigeration line, Lacar highlights the 2000 Silver model, a refrigerator with a freezer, a capacity of 110 liters and a height of 1 meter. It comes in white, silver or black. The 2220 Total Black is a refrigerator with a 290-liter capacity that comes in white or black.

The FV150 vertical freezer has a capacity of 150 liters and the company offers it as an ideal product to place under the counter.

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