He All Connected Eletrolar Group was present at the 102nd edition of IFA, made from September 4 to 8 in Berlin, not only to closely follow the main trends in the technology sector, but also to strengthen ties with clients, prospects and partners who also walked the halls of the German fair.

Considered the largest consumer electronics fair in Europe and one of the most important in the world, This year IFA brought together more than 2,000 global exhibitors and welcomed more than 240,000 visitors from more than 155 countries. The event has been followed for several years by the Eletrolar Group and works as a trend thermometer that could reach the Latin American market in the following months.

"We have been visiting the largest multi-sector durable goods fair in Europe for many years. Here we see many new technologies in robotics, artificial intelligence, big launches, plus new categories. IFA is very similar to the Eletrolar Show and, therefore, we are increasingly closer to them to work on this business alliance between the continents,” he states. Carlos Clur, CEO of the Eletrolar All Connected Group.

A meeting to unite Latin America

In addition to accompanying the launches and trends presented at the stands, the Eletrolar Group took advantage of its visit to Berlin to organize an informal meeting with clients, partners and prospects who were also at the fair. He happy hour brought together 55 businessmen from different countries around the world to talk about Latin American market and business opportunities in the region.

The meeting took place in Monkey Bar, one of the busiest and “coolest” places in the German capital at the moment, known for bringing together creators, executives and international visitors during the big events that take place in the city.

For Clur, the initiative reinforces a movement that the group has already been developing at other international fairs. “We have a great friendship with the IFA team and we are also having meetings with companies from Latin America. We thus create a meeting point"In addition, he announced the intention of repeating the formula in other events around the world, such as CES, in Las Vegas, and the Chinese fairs that the group's team visits every year.

AI, robotics and electric mobility, on the radar

Among the trends observed by the Eletrolar Group team at IFA 2026 are the artificial intelligence integrated into products, domestic and industrial robotics, home security solutions and electric mobility, a topic that gained even more space in this year's edition, also focusing on circular economy and the repair of electronic products.

"The Artificial intelligence continues to be the great revolution in products, and robotics promises. We are seeing trends and many companies that participate in the Eletrolar Show are also here. We will bring all this to our show in June 2027”says Carlos Clur.

Electric mobility is also gaining space in Latin America

The trends observed in IFA are also linked to the development of new segments that are beginning to gain space in Latin American markets. Among them, the electric mobility, which advances with new proposals linked to the electrification, infrastructure, auto parts and micromobility.

In this context, Argentina will have the first edition of Future Mobility Argentina in 2027, a new platform that will be developed within the framework of Electronics & Home, he June 28, 29 and 30 in La Rural, Buenos Aires.

The proposal seeks to integrate different areas linked to the mobility of the future, with a look oriented to the business generation and development of the local ecosystem. The format includes categories such as electric mobility, automotive value chain and micromobility, and will be accompanied by content, experiences and networking opportunities.

The initiative is part of the regional expansion of the Future Mobility concept, which has already begun to be developed in Brazil in parallel to Eletrolar Show All Connected. For the Eletrolar Group, the incorporation of this segment responds to the transformation that mobility is going through and the emergence of new opportunities for industries, distributors, retailers and technology companies.

"We are growing a lot in Brazil, with our Future Mobility area, in parallel with Eletrolar. We believe that this market never ceases to surprise and we continue to find new products that bring comfort to people and make life better”, completed the CEO during his time at IFA.

Declared mission: integrate Latin America

If IFA functions as a trends window, the Eletrolar Group's mission goes beyond accompanying them: it seeks to use them as a bridge to bring Latin American markets closer. The group already has operations in Brazil, Mexico and Argentina, and plans to expand its presence to Paraguay, Peru and Colombia in the coming years.

The visit to Berlin is just one stage of a travel agenda that the Eletrolar Group team maintains throughout the year, always in search of news and alliances that can reach Latin America. After IFA, the next destination is a auto parts fair in Frankfurt. The team will then travel to China, where they will participate in Canton Fair, Hong Kong Electronics y Global Sources, in addition to its already traditional presence in CES, in Las Vegas.

“We are always visiting all the most important fairs in the world to learn about trends, technologies and creating alliances in Latin America, with our industries and our companies in the region,” summarized the CEO of the Eletrolar Group.