Grupo Eletrolar Argentina announces the launch of All Connected, its new communication, content and business platform, created to accompany the transformation of durable goods markets and strengthen links between companies, industries and commercial channels in Argentina, Brazil, Mexico and the rest of Latin America.

The launch marks a new stage in the group's regional evolution, which expands its action towards an increasingly multi-sector and multi-channel ecosystem. In this context, the historic publishing division evolves into All Connected Media, a unit that will integrate content, digital media, social networks, newsletters, podcasts and new communication formats.

Business Integration continues its history in the Argentine market

In Argentina, this evolution is based on a trajectory of three decades. Business integration, a magazine that will celebrate 30 years in the market in 2026, will continue to circulate in printed format, preserving its identity, its history and its link with Argentine industry and commerce.

The transformation will focus mainly on the digital ecosystem: the portal, social networks, newsletters, podcasts and future communication formats will operate under the All Connected brand. In this way, the printed magazine will maintain its continuity, while its digital channels will be incorporated into a broader communication proposal.

An increasingly multi-sector market

The creation of All Connected responds to the changes that industry and commerce are going through. Manufacturers, importers, distributors, retailers, marketplaces and physical and digital sellers no longer operate exclusively within a single category, but rather expand their proposals and explore new market segments.

Technology connects with home; home, with design; design, with mobility; and mobility, with energy. At the same time, retail incorporates artificial intelligence, logistics, services and new business models. This convergence redefines the relationships between different sectors and opens new possibilities for companies and commercial channels.

In Argentina, this transformation is also reflected in the evolution of the group's events ecosystem. Electronics & Home, a traditional meeting platform for the technology, electronics, household appliances and durable goods sectors, is moving towards an increasingly multi-sector positioning. Together with her, the group promotes Artefacta, the fair dedicated to furniture, mattresses and design, which has its own debate space, Artifacts Forum; Argentina Mobile Congress, focused on the mobile telephony ecosystem, connectivity and new technologies; and Global Supplier, aimed at connecting international manufacturers and suppliers with buyers and commercial channels in Argentina and the region.

Starting in 2027, the ecosystem will add Future Mobility, a proposal dedicated to electric mobility, the automotive chain and micromobility. The incorporation of these sectors expands the reach of the platform and accompanies the evolution of a market in which industries increasingly share technologies, channels and business models.

A regional platform

All Connected will have a presence in Argentina, Brazil and Mexico, the three markets in which the Eletrolar Group currently carries out its operations. The proposal will combine local content with a regional and international perspective, to follow current events in the industry, trends, launches, investments, retail evolution and new business models.

The objective is to offer entrepreneurs and executives a broader view of the markets, which allows them to understand the changes in their own sector and recognize trends that emerge in other categories and countries. Thus, the contents of All Connected Media will accompany the news of the different industries and their evolution within the Latin American scenario.

Connect Latin America

All Connected resumes the purpose that has guided the Eletrolar Group since its beginnings: bringing industry and commerce closer to boost business. "The market changed, Grupo Eletrolar All Connected evolved and our communication must accompany that movement. All Connected reflects a vision that is already present in our businesses: connecting markets, companies, channels, people and opportunities," says Carlos Clur, CEO of Grupo Eletrolar All Connected.

Through events, content, media and business communities, the group seeks to accompany the evolution of industries and strengthen Latin America's commercial links with the rest of the world.

All Connected. Connecting markets. Connecting businesses. Connecting Latin America.