GlobalBrands has taken a significant step in its commercial strategy by expanding its portfolio of marketing, merchandising, ecommerce and logistics solutions. Since its launch at the Electronics Home 2024 fair held in July, the company has received growing interest from brands seeking to diversify their segments and product lines.

Néstor Javier Alayón, consultant and owner of GlobalBrands, highlighted the relevance of this expansion: "We have precise and proven solutions that allow us to bring success to each brand and/or service. Our offer focuses on the development of product lines, marketing and ecommerce, as well as commercial communication and logistics for internal marketing and export to the United States and neighboring countries."

Throughout 2024, GlobalBrands has rethought its commercial approach, seeking to balance the digital ecosystem of companies. "It is crucial that user experiences are successful, from the physical or virtual store to the arrival of the package at your home. To do this, we have developed precise and effective tools"Alayón added.

One of the most notable innovations is Globalphotosync, a cloud-based tool that allows distributors and merchants to access the same information in their digital stores. This solution ensures comprehensive control over the products and their characteristics in the digital ecosystem.

This year, GlobalBrands has added notable brands to its portfolio such as Carol Puppetti, Silcar Furniture, Usman Pots and Pans, and Millennium Water Heaters. In addition, it anticipates the incorporation of three new brands before the end of the year.

With this expansion, GlobalBrands positions itself as a strategic ally in the sector, offering solutions that not only optimize marketing, but also improve the customer experience in an increasingly competitive market.