Genealogy, the Argentine brand that has been accompanying daily life in homes for more than 40 years, presents its new campaign “Fanatics of what works”, a proposal that celebrates what unites us as Argentines: our traditions, reinvented with the new.

Under the concept that the traditional and the new go hand in hand, the campaign highlights the encounter between the known, which generates connection, and the new, which enhances the experience. Thus, traditional products are reinvented to make life simpler without losing their essence.

The campaign, which will run throughout the month of April, will have a presence on social networks, public spaces, collaborations with content creators and actions at points of sale, in addition to having a digital campaign on e-commerce and streaming platforms. In turn, the campaign stars content creators and characters very loved by the community, such as Pablo Vitti, the man from Mar del Plata who generates content with his Nonna, Kevin to the Rescue, Ernesto Raffo y Melanie Kitchen, who contribute their authentic and everyday style to connect with different generations of Argentines.

As part of this initiative, Gafa presents and enhances its product portfolio, where innovation is put at the service of everyday life. Among them stands out the new heladera HGSBS457X Side by Side No Frost with Inverter technology, a milestone for the brand that combines large capacity, modern design and energy efficiency to accompany the new dynamics of the home.

In turn, the LFG06W front loading washing machine Inverter is positioned as another of the protagonists, designed to simplify the daily care of clothes with efficient technology and a compact format, less than 40 cm deep, adaptable to different spaces.

At the same time, Gafa strengthens its presence in other categories, with products such as stainless steel gas stove, he compact horizontal freezer and the minibar, expanding the proposal of practical and reliable solutions for everyday life.

“At Gafa we believe that what works is what manages to stay in people's lives. This campaign reflects just that: how the traditions that identify us can coexist with innovation to make everyday life simpler and more enjoyable.”he commented Juliet Virgona, Gerente de Marketing de Electrolux Group. “With each launch we seek to accompany Argentine homes with practical, reliable and current solutions, without losing our essence..”

With this campaign, Gafa reaffirms its commitment to continue supporting Argentines with solutions that work in their daily routine.

The campaign launch video is now available on the Gafa's official Instagram.