iTECNO #165

Por Rodolfo Pollini

With expectations that the global market will continue to reverse the decline in volumes that had begun in 2022, the industry is moving along a path of device renewal. To a large extent, it is about accompanying demand, which is driven by the rise of gaming and the demands of players, who even in the amateur segment ask for better processors and refresh rates. The trend is towards devices
thinner, more powerful and with longer battery life.

The analysis of the companies

Bet on Artificial Intelligence
Juan Martin, General Manager of Lenovo for Argentina, Central America and the Caribbean.

From Lenovo, its General Manager maintained that according to IDC there was a volume decline of 25% compared to 2022, with 44% in the consumer market and 37% in the SME segment, while the corporate segment had a growth of 16%. “Lenovo remained a leader, betting on the best quality and technological variety,” he added.
Regarding demand, he pointed out that notebooks represent almost 70% of the market and will continue to do so. “We see an expansion in gaming, where Lenovo is a leader,” he added. "For productivity, companies look for high performance, battery life, processing capacity and screen definition. A significant fact is that users became aware of the importance of device security and this resulted in a growth in the demand for security and administration software. We continue to strengthen the user-centered portfolio. Consumers need solutions that adapt to their needs and in the era of Artificial Intelligence it is essential to have tools to take advantage of its full potential." This year Lenovo introduced more than 40 AI-powered devices and solutions, including AI computing innovations in the Yoga, ThinkBook, ThinkPad, ThinkCentre and Legion sub-brands.

Hybrid work requires portability and autonomy
Gabriel Renzo, Distribution and Retail Sales Leader at HP.

“Globally and in each market, in 2023 different scenarios caused demand and supply to fluctuate,” said Gabriel Renzo, from HP. "Today, one of the challenges is the decline in global consumption. To the extent that everything
As it becomes normal, consumers will have more money to invest. Locally, ensuring product availability was the biggest challenge. You have to work with the channels to ensure the greatest possible offer.
Renzo maintained that hybrid work requires portable equipment, with autonomy and data security. “This phenomenon influences the demand for laptops,” he noted. "In this 4.0 employment scenario, companies find it necessary to replace or retrofit their devices, including hardware and software to continue adapting to more dynamic and collaborative spaces. The general growth rate of PCs can double in the next 3 years thanks to artificial intelligence for the advantages it offers, such as local processing 5 times
faster than the cloud and better privacy and data protection. Various research shows that AI has effects on productivity and daily work tasks. “Generative AI will be the focus to redefine our businesses and the world as we know it”