Special washing and drying: with the expectation that this year exceeds 2024, the category continues to incorporate technology and renewed lines

KOH-I-NOOR

With the KOH-I-NORA brand, Autosal maintains its positioning with more than 50% participation in the centrifugal dryrop market. A performance that the company describes as Premium Price with steel, metal and polypropylene models that include collection container and come with capacities of 6.5 and 5.5 kilos and the exclusive TBS safety system. Within the line, the model produced with recycled materials, the unique ecological market, stands out, as an innovation.

Cecilia Raczko, Jefa de Marketing De AutoSal

"Our differential is unique quality"

"In the market, and in the orientation of the demand, we see that by the current lifestyle the dryropas maintains its validity because it dries in 3 minutes the cotton garments with a centrifugate of 2800 rpm, more than the triple of the revolutions of an 800 rpm washing machine Year had weeks of heavy rains, a trend that would remain during the next months. "In addition to the considerable reduction of drying time, consumers assess that dryrops occupies little space and the relationship with the price, more affordable compared to other solutions," he closed. "Our main differential with Koh-I-Noor and Columbia is unmatched quality. We test in laboratory tests a useful life of more than 15 years, accompanied by direct after-sales service throughout the country."

Philco

Philco offers the Frontal Loader Philco predicted 94phlf8014pi2 of 8 kilos with maximum centrifuged speed of 1400 rpm, inverter technologies and snowflake drum and steam washing. The brand also highlights the ventilation dryropas PHSA072B with 7 kilos capacity, fast drying of 30 minutes, 16 programs and deferred start.

aXEL

Axel launched an automatic washing machine and maintains its complete dryry line. The washing machine has a capacity of 6.5 kilos, 1200 rpm, inverter motor and 12 programs to adapt the washing to each type of garment. The water temperature, up to 90º, ensures deep and effective cleaning.

Hot air dryropas is ideal for small spaces, delicate and babies, low -consumption garments and allows to hang clothes on individual hangers avoiding wrinkles and facilitating ironing. Its sopatible design is practical for saving it after use. Centrifugal dryropas has the capacity of 6.5 kilos of wet clothes, 2800 rpm, stainless steel drum, high -performance anti -competitive safety and engine. All axel products are 12 months warranty.

kANJI

Kanji KJH-WMCFWT wasted with inverter technology, has a ++ energy efficiency, 6 kilos capacity, 1200 rpm centrifuged and 11 operating programs. This model comes in gray or white.

genealogy

The 7 -kilo Fuzzyfit Gafit Washer with Fuzzy Logic system selects the amount of water depending on the weight of the clothing, it has fluff filter with copper nano technology that eliminates up to 99% of accumulated bacteria, stainless drum with more resistant hexagonal design, 760 rpm of centrifuged and classification A+. The deferred wash program differs between 1 and 24 hours and brings a special program for blanket washed. The upper cargo washer Digifit, 6.5 kilos, selects the amount of water depending on the weight of the clothing, has fluff filter with copper nano, hexagonal stainless drum, 750 rpm, classification to+ and tempered glass door.

Columbia

Columbia points to the medium-low segment with the 5.5 kilos color dryrops, which stand out for their design and colors. To fully cover the segment, the brand offers a wide line of semi -automatic washing machine with 10 and 7 kilos versions, with and without drainage pump and produced in the San Luis industrial plant. The company stressed that in recent years the combo composed of centrifugal washing machines and dryers continued to grow, and that is why they launched the 7 kilos combo engaged with the dry line drylands, in the ocean turquoise color. Another product that highlights is heat dryropas with 6 kilos of capacity and power of 1250 watts, which includes the hangers and dry all kinds of cold or heat operation.

DREAN

Mabe highlights the drean lavasecarropas of 12 kilos LSCDR1208SG0, with a capacity of 8 kilos for drying. It has 15 programs that include refresh with microvapor to eliminate odors and reduce wrinkles and padded and 15 -minute washing. The engine is inverter and the drum has 560 2.2 millimeter pads to take care of delicate garments. Incorporates antibacterial treatment; Aqua Saver Green system, which reduces consumption to 70%; temperature adjustments from 20 ° to 90 °; 1400 rpm and sensors that stop drying when detecting dry clothes.

Another proposal of the company is heat dryropas of up to 9 kilos. Combine hot air drying with external fresh air. Bring 7 drying programs; fast cycles of 30 and 60 minutes; humidity sensors and options of 30, 60, 120 and 180 minutes per heat; drying with minimal energy consumption; anti -wrinkle function; elimination of 99.9% of bacteria and mites; stainless drum that avoids friction; Installation with front or rear air and plate with thermal protector in the engine.

Julián Filisetti, product manager in Mabe Argentina

"2025 will have consumers who will make less impulsive purchases"

Julián Filisetti, product manager of Mabe Argentina, said that after a first recessive semester, in the second part of 2024, with the recovery of consumption, imported products began to arrive by pressing prices. "That pressure prompted us to remain competitive based on our industrial DNA and our leadership, such as Mabe and with the Drean brand," he said. "This year we see a very wide offer and with new players, but without that DNA and expertise that we offer." Analyzing the demand, Filisetti said that, although at the beginning of 2024 there was an increase in participation of the washing machine Semi -automatic, the year ended with values similar to those of 2023 and with a market consolidation of the lowest kilo washers.

"We accompany the demand by maintaining the supply in all segments and trying to make the perception of the products not only based on the price and the comprehensive proposal for design, quality, innovation and after -sales service is seen." He said. About 2025, he considered that it will be similar or slightly better than 2024, with consumers who, with controlled inflation, and unlike previous years, will make a less impulsive purchase, leveraged in financing.

Julián Filisetti, product manager of Mabe Argentina, said that after a first recessive semester, in the second part of 2024, with the recovery of consumption, imported products began to arrive by pressing prices. "That pressure prompted us to remain competitive based on our industrial DNA and our leadership, such as Mabe and with the Drean brand," he said. "This year we see a very wide offer and with new players, but without that DNA and expertise that we offer." Analyzing the demand, Filisetti said that, although at the beginning of 2024 there was an increase in participation of the semi -automatic washing machine, the year ended with values similar to those of 2023 and with a market consolidation of the washing machine with lower kiloages.

"We accompany the demand by maintaining the supply in all segments and trying to make the perception of the products not only based on the price and the comprehensive proposal for design, quality, innovation and after -sales service is seen." He said. About 2025, he considered that it will be similar or slightly better than 2024, with consumers who, with controlled inflation, and unlike previous years, will make a less impulsive purchase, leveraged in financing.

SMARTLIFE

Smartlife launched its washing machine line under the concept of XS design - performance XL and two models, 40 centimeters deep and with a capacity of 6 kilos, combining performance and space savings.

The SL-WMI061000W is equipped with an inverter technology that has 10 years of A ++ energy classification, to prioritize the lower electrical consumption and the greatest durability. The 1000 rpm provide an efficient centrifugar and reduce drying time. The SL-WMU061000W model was designed thinking about daily practicality. It brings versatile washing programs and an intuitive digital panel that allows you to control rapid cycles of only 15 minutes. It also has 1000 rpm and compact design, ideal for those looking for a functional solution for a small space. The two models went on the market with 1 year of official guarantee and the support of Visuar S.A.

Rodrigo Caló, product manager at Smartlife

"The mid -range washing machine will have greater dynamism"

"For the launch of our washing machine line we take advantage of our knowledge of the Argentine market and consumption trends," said Rodrigo Caló, product manager at Smartlife. "We identify an opportunity in the preciocrality relationship, because consumers seek accessible options without sacrificing technology and efficiency." Caló added that they focused on models with optimized load capacity, energy efficiency, compact design and intuitive and reliable technology. Smartlife is positioned in the segment of young families and first -time consumers, what busCan renew the appliance without making excessive investment or losing quality and efficiency. "Our goal is to be an alternative in the medium -sized segment, with a proposal for accessible and reliable value," said Caló.

On the market, he said they project a gradual recovery, greater economic stability and improvement in the purchasing power of consumers. "The keys will be prices and promotions strategies and financing and installments without interest. The mid -range washing machine will have greater dynamism and our goal will be to gain participation in that segment," he closed.

"For the launch of our washing machine line we take advantage of our knowledge of the Argentine market and consumption trends," said Rodrigo Caló, product manager at Smartlife. "We identify an opportunity in the preciocrality relationship, because consumers seek accessible options without sacrificing technology and efficiency." Caló added that they focused on models with optimized load capacity, energy efficiency, compact design and intuitive and reliable technology. Smartlife is positioned in the segment of young families and first -time consumers, who seek to renew the appliance without making an excessive investment or losing quality and efficiency. "Our goal is to be an alternative in the medium -sized segment, with a proposal for accessible and reliable value," said Caló.

On the market, he said they project a gradual recovery, greater economic stability and improvement in the purchasing power of consumers. "The keys will be prices and promotions strategies and financing and installments without interest. The mid -range washing machine will have greater dynamism and our goal will be to gain participation in that segment," he closed.

SAMSUNG

El lavasecarropas Bespoke AI lava y seca en 98 minutos y combina lavarropas y secarropas en una sola unidad. La tecnología AI Wash & Dry optimiza cada ciclo con sensores que ajustan la cantidad de agua, detergente y tiempo según el peso, tipo de tejido y suciedad de las prendas. La función AI Optimal Dry ajusta el rendimiento del secado y otra ventaja destacable es el sistema de secado Heatpump con bomba de calor, que reduce el tiempo de secado hasta un 50% y el consumo energético en 70% al reciclar el aire caliente. Esta tecnología protege las telas, evita daños y encogimientos y disminuye el uso del calentador, logrando una reducción del 19% en el consumo energético con el modo AI Energy. El sistema Autodispense proporciona la dosis exacta de detergente y suavizante en cada lavado.

Matías Luchetti, product manager at Samsung

High season expectations with market recovery

From Samsung, Matías Luchetti said that the market showed a recovery of the demand for premium products such as the Bespoke AI lavasecarropas, which since its launch contributed in the 56% growth of the wash segment compared to the same period of the previous year, because it automatically adjusts the cycles according to the amount of clothing, the type of cloth and dirt and optimizes resources. "Automatic and frontal cargo flaps continue to be preferred, especially those with the greatest capacity," he said. “The lavasecarropas was consolidated by the search for solutions that They save space and in this segment, led by Samsung, the incorporation of AI and energy efficiency is an increasingly valued differential. ”

Luchetti stressed that the frontal cargo washing machines are chosen by 7 out of 10 consumers and added that for the next high season it is expected that market recovery will be maintained, driven by greater economic stability, the possible reduction of costs with the decrease in taxes and initiatives such as the Echocambio exchange plan, an exclusive program that allows users to deliver their old appliance in part of payment.

From Samsung, Matías Luchetti said that the market showed a recovery of the demand for premium products such as the Bespoke AI lavasecarropas, which since its launch contributed in the 56% growth of the wash segment compared to the same period of the previous year, because it automatically adjusts the cycles according to the amount of clothing, the type of cloth and dirt and optimizes resources. "Automatic and frontal cargo flaps continue to be preferred, especially those with the greatest capacity," he said. "The Lavasecarropas was consolidated by the search for solutions that save space and in this segment, led by Samsung, the incorporation of AI and energy efficiency is an increasingly valued differential."

Luchetti stressed that the frontal cargo washing machines are chosen by 7 out of 10 consumers and added that for the next high season it is expected that market recovery will be maintained, driven by greater economic stability, the possible reduction of costs with the decrease in taxes and initiatives such as the Echocambio exchange plan, an exclusive program that allows users to deliver their old appliance in part of payment.

ELECTROLUX

The 10 kilos Electrolux Premium Care washing is Vapour Care technology, which reduces wrinkles by up to 30% and eliminates 99.9% of germs and allergens. The silk and wool program preserves the texture of the clothes and you can add garments up to 15 minutes after the start of the cycle. The Invertter Ultimate Care Lavas Lavasecarropas up to 11 kilos and dry to 7, has Intelligent Wash technology with sensors that detect the dirt of the water and ultramix, which dilutes the soap and the softener and avoid the relative. The garments are 40% less color fading in the washing. Sensicare technology adjusts time and consumption of water and energy and self -lens measures the temperature and humidity of clothing and dry.

ESEF209B Premium Care dryropas of 9 kilos, also with autosense technology, has the reverse action, which uses alternate drum movements and reduces wrinkles by up to 32%. The fast program 40 ’is suitable for day -to -day garments.

Mariano Vranjican, Product Manager at Electrolux

"The automatic washing machine will recover participation"

Mariano Vranjican, Product Manager at Electrolux, said that in the first half of 2024 the market fell 40% against 2023, until with the appearance of the quotas the recovery began and the year closed with an 18% drop.

"In that first semester the semi -automatic washing machine grew, but when the recovery began it fell and ended up being 26% of the total," he said. “We believe that this year it will continue to fall and the automatic washing machine will recover between 18% and 20% participation, because without a doubt the financing and the fees help. We also see that load washing machine Frontal recovers its historical weight, reaching 70% of the total market. This year the offer is going to be wide, of all kinds of products and the segment of Lavasecarropas, which will continue to grow, of the 5% that weighed last year in the total volume this year could be between 8% and 10%, a participation similar to that it has in many European countries. ”

Vranjican added that, by capabilities, the average demand is maintained in the 8 kilos models and much of the market already has inverter technology. Its 2025 vision is that it will return to a market similar to that of 2023.

Mariano Vranjican, Product Manager at Electrolux, said that in the first half of 2024 the market fell 40% against 2023, until with the appearance of the quotas the recovery began and the year closed with an 18% drop.

"In that first semester the semi -automatic washing machine grew, but when the recovery began it fell and ended up being 26% of the total," he said. “We believe that this year it will continue to fall and the automatic washing machine will recover between 18% and 20% participation, because without a doubt the financing and the quotas help. We also see that frontal load washing machine recovers its historical weight, reaching 70% of the total market. This year the offer will be wide, of all types of products and the lavasecarropas segment, which will continue to grow, of 5% that weighed last year in the total volume this year in the total It could be between 8% and 10%, a participation similar to the one in many European countries. ”

Vranjican added that, by capabilities, the average demand is maintained in the 8 kilos models and much of the market already has inverter technology. Its 2025 vision is that it will return to a market similar to that of 2023.

WHIRLPOOL

The WNC95as front -frontal wascarropas, with a capacity of 9.5/6 kilos, comes in dark gray and white with sixth sense technology, which detects the size of the load and optimizes the use of water and energy. Xpert inverter provides more savings and durability; Freshcare protects from odors; Steam Refresh reduces wrinkles by 40% and removes Pro stains allows you to remove more than 40 types of spots and lava and dry in 59 minutes.

The WNQ90as of 9 kilos, also in dark and white gray, has similar functions and incorporates the rapid washing of 15 and 45 minutes. The 11 kilos WW11bla upper load washing machine comes in dark gray and has a removal of difficult spots; Pet clothing function with long and double rinse for more hair filtering; Smartacion, composed of a fucking filter; Lifter on the side of the drum for intense agitation and mini impellers that generate ascending water currents for greater penetration in the fibers of the clothing. It brings sixth sense and Xpert Cycles, to wash different types of clothing with maximum care.

Federico Bunse, Regional Marketing Manager de Whirlpool Lar South

"This will be a year of recovery and growth for the white line"

Federico Bunse acknowledged that after the first part of 2024, with the fall of consumption and purchasing power, the second half of the year already showed recovery signs thanks to the financing options with competitive prices, which led to a slight increase in activity. "While the levels of sale did not reach the previous records, the trend is positive," he said. "In Whirlpool we seek innovative solutions with the aim of improving life at home, protecting and maintaining the confidence of our consumers."

From the market point of view, BuSse said that this year There will be a recovery of between 20% and 25% and described 2025 as a year of recovery and growth in the white line.

"Our expectations focus on working maintaining the quality that characterizes us, increase national production and enhance new releases," he said. "We will continue working to consolidate exports to other markets.

Federico Bunse acknowledged that after the first part of 2024, with the fall of consumption and purchasing power, the second half of the year already showed recovery signs thanks to the financing options with competitive prices, which led to a slight increase in activity. "While the levels of sale did not reach the previous records, the trend is positive," he said. "In Whirlpool we seek innovative solutions with the aim of improving life at home, protecting and maintaining the confidence of our consumers."

From the point of view of the market, Bunse said that this year there will be a recovery of between 20% and 25% and described 2025 as a year of recovery and growth in the white line.

"Our expectations focus on working maintaining the quality that characterizes us, increase national production and enhance new releases," he said. "We will continue working to consolidate exports to other markets.

Special washing and drying: with the expectation that this year exceeds 2024, the category continues to incorporate technology and renewed lines

The market and demand are still very concentrated in frontal load washing machines, and although it still has a low penetration, some suppliers drive the participation of the lavasecarropas

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