With more than 27,000 professionals during the four days of the event, 2.5 million reais in investment for qualified buyers and 18 million reais in spontaneous media, the 15th edition of the ELETROLAR SHOW was held at the Transamerica Expo Center in São Paulo.

After two editions without taking place, due to the pandemic, this year it surprised not only in numbers but also in outstanding products that will be a trend in this semester. The industry brought environmental investments to the fair, from products in the household appliances category to the disposal of electronic waste. For the first time at the event, spaces were presented that attracted the attention of the market and the media. More than 60 products interconnected through artificial intelligence and voice command were exhibited at the Connected House. The Gamer Arena brought the future to the screen with cutting-edge equipment and accessories. Urban Mobility Arena provided a concept that rewarded quality and, above all, the choice of different modalities that opt ​​for the most sustainable means. Startups Lounge, a space dedicated exclusively to startups in collaboration with SEBRAE, brought innovation closer to investors in search of profitable business models with the potential to generate greater value.
The fair, which provided connectivity, innovation and trends, had more than 10,000 products, 2,000 launches and 700 brands exhibited. It also featured regional buyers sponsored by the organization, representing 21,000 points of sale.
Of the total investment made, 18 million were directed only to communication, distributed in 8 million in spontaneous media and 5 in television news programs that reported on the fair, such as Globo News, Band News and TV Globo. More than 3 million viewers were reached and 500 news items were communicated, in addition to hundreds of visits and followers on social networks such as Instagram and Linkedin.

This is what they said:

"Eletrolar Show was an excellent opportunity to present BLACK+DECKER in person after two years. After so long without face-to-face meetings, we were able to talk to customers, develop new business and have a better vision for the future." Marta Schulz, marketing director.

"Our participation was intended to reinforce our spirit of innovation and expand business opportunities. We want to increasingly satisfy consumer needs by developing products that can be used easily by everyone." Sonah Lee, marketing manager at LG Brazil.

"This is my first Eletrolar Show for Telefunken, but the seventh with Someco and other lines. The objective was to communicate the return of Telefunken to Brazil with a wide range of kitchen, audio and personal care products, carefully selected to mark the return of the brand to Brazilian homes." Marcelo Palacios, director of Someco, official representative of Telefunken.

"The Eletrolar Show exceeded our expectations. We strengthen ties and celebrate the return of this event that allows us to present launches to a very qualified audience." Ronaldo Moura, marketing and communications director at Mallory.

"The Eletrolar Show allowed us to present products that respond to the trends of our market, contributing to specific moments in the journey of an entrepreneur in the sewing segment. The fair has given us the opportunity to expand our mailing list through contact with new distributors." Marcio Daniel, general director of Singer in Brazil.

"Participation in the Eletrolar Show generated new perspectives and business opportunities. Several clients visited the brand's stand every day of the fair." Marcelo Viana, commercial director of Gree.

“Participating in the 15th edition of Eletrolar Show with Casa Conectada allowed us to get closer to retailers, who were impressed by the possible functionalities presented by Amazon Alexa together with the brands of devices integrated with our artificial intelligence.” Carol Giménez, leader of the offline channel for Amazon devices.

"Grupo MK, owner of Mondial, AIWA and Giovanni M. Cardoso, founder of the MK Group – Mondial, Aiwa and XZone.”

"The Eletrolar Show had 750 national and international exhibiting brands that contributed nearly 13,000 products, of which 1,500 were launches. In addition, 150 retail chains representing more than 20,000 points of sale came to do business at the event," said Carlos Clur, general director of the Eletrolar Group and the Eletrolar Show. "We believe in the recovery of retail trade in the second half of the year. Market data corroborates that it will be a stronger sales period."