The executive will also lead the group in Paraguay, Uruguay and Bolivia.

Electrolux Group, world leader in home appliances, announces a new general manager as of February 2024. Fernando Novoa, who previously held the position of Business Controller for the group, assumes how New general manager for operations in Argentina, Paraguay, Uruguay and Bolivia.

Fernando has more than 25 years of experience in multinational companies from different items. He has consistently demonstrated his ability to lead high -performance equipment, in both stable and especially volatile macroeconomic environments. Its solid experience covers fundamental areas of the business, including finance, accounting, taxes and internal control.

With the aim of continuing to consolidate the company's position and continue working to provide the best experience to consumers who choose the brand, Novoa will give continuity to the legacy left by Marcela Romero, who led the company for more than three years and today assumes new professional challenges.

"I am very excited about this new challenge. We will seek as a brand to continue being synonymous with quality and efficiency at home. In addition, we will work to deepen our sustainability policies and give the best product to our consumers", he said Fernando Novoa.

"We are convinced that our Gafa and Electrolux brands occupy a very special place in the homes of all Argentines. Many of us have had the first flame to become independent, and we even remember it from the house of our parents, grandparents and childhood. We want to continue being part of the good memories of the moments we live together at home. concludes.

As for his academic tour, Novoa graduated as a public accountant in 2000 and obtained a title for the end of the Management Development Program dictated by IAE Business School (2007). Previously, he held positions such as CFO & Finance Controller South Latam in Philips Argentina S.A and carried out Argentine Progestion, a company with focus on administrative and financial services for entrepreneurs, micro, small and medium enterprises.

The management team of Electrolux Group He is confident that the vast experience and strategic vision of Fernando Novoa will further strengthen the company's position in the countries he will lead. Its appointment reflects the continuous commitment of the company with operational excellence and customer satisfaction in the region.