This was indicated by Juan Ignacio Do Porto, Country Manager for Argentina, Bolivia and Uruguay, who valued each of the products that Kingston offers for the assembly of a computer as well as those elements for the daily life of image professionals, influencers, streamers such as USBs, memory cards, among others.

It is important to highlight that Kingston has products for every user and that today there is a relevant portfolio for those who are included in content creators: photographers, filmers, streamers, influencers and designers.

Creators need reliable, consistent information that fits their demands. To do this, their hardware must meet the high standards of the work they create to deliver quality digital content.

Do Porto explained in detail that today there is a wide range of products to meet various needs. “When it comes to pen drives, we have different products from USB C such as the DT70 and DT80, to the Data Traveler Micro DUO 3C, which is a pen drive from the famous “On the Go” as it has both USB C and USB A connections, which allows content creators to free up space on their devices in a simple and quick way to always be ready –Do Porto details and adds– We know that today the audiovisual material generated by influencers, streamers and Photographers among others do not always do it from a PC or a camera, and many times they use powerful cell phones that they carry everywhere. That is where Kingston comes in, always with them, bringing these devices that allow them to always have space available so that they never find themselves in the nightmare of not being able to record what happens because they do not have space on their computer. And if we are talking about hardcore users, who really need tons of space or who need to save all their work from previous years, the Data Traveler MAX is also available with speeds of up to. 1000MB/s reading and 900MB/s writing and capacities of up to 1TB,” the executive explained.

The value of RAM
RAM memory is an essential element when boosting the PC or notebook, along these lines Do Porto indicated that "All the progress of the SSD should not make us forget about another equally valuable component in a PC, which is the RAM memory. Nowadays, it is not only enough to have a fast SSD, but we must accompany it with an adequate amount of memory so as not to generate bottlenecks that do not allow us to get the most out of the SSD. Nowadays, 8GB has become far from being an acceptable standard for RAM memory. The bare minimum for performance tasks, or gaming, it is 16GB, and the ideal is 32GB with frequencies of 3200MHz onwards, which is today the current memory speed that we see in laptops and desktop PCs,” he pointed out.

Robust solutions
In reference to the different types of solutions, Do Porto mentioned the most robust for storage and cited the Data Traveler Kyson, whose metal casing allows it to be much more resistant to the elements and the demands that filmers, or other professionals who work outdoors, need to withstand.

On the other hand, in terms of memory cards, Kingston has two products specifically designed for creators: the Canvas Go! whose use scenario is action cameras, drones, or 4K video needs; and the Canvas React! which are cards designed for the highest level of demand, to which photographers with professional cameras are accustomed.

Exponential growth of SSD and NVMe technology
The growth of SSDs in recent years has been exponential because technological evolution has allowed the price to approach a much larger number of consumers. Along these lines, Do Porto explained that “in recent years we have experienced double or triple digit growth in the sale of SSDs, mainly driven by classic 2.5” SATA SSDs. Now, in the last 2 years, a new product is making its way thanks to the company's strong focus on NVMe technology. For this reason, products like the NV1, KC3000 and Kingston FURY Renegade SSD today are the stars of the portfolio,” Do Porto listed and continued by highlighting that “in general, all of these products have had great growth in recent times because they have a performance 4 times or more in terms of speed than a conventional 2.5-inch SATA SSD,” he summarized.

For its part, in the case of the NV1, in addition to the improvement in performance, it has the advantage of having a very economical price point. “Many times it is similar or equal to its equivalent in SATA 2.5 capacity”, so people decide to buy the NVME directly because, paying the same, they get a much faster product. In the case of KC3000 and Kingston FURY Renegade SSD, we are talking about products that have a clear focus on very high performance, such as video editing, architecture, graphic design, etc. or gaming, and Play Station 5 upgrade in the case of the Renegade,” Do Porto explained.