The motorola razr 40 ultra and motorola edge 40 neo will be available in PANTONE 13-1023 Peach Fuzz. This launch marks the second year of exclusive collaboration between both brands, and seeks to build wellness connections with consumers.

Motorola and Pantone, the global authority when it comes to color, have teamed up for the second year in a row to create devices with Pantone's Color of the Year. Pantone's 2024 Color of the Year PANTONE 13-1023 Peach Fuzz, highlights the importance of human connection, as do the devices chosen for its representation: the motorola razr 40 ultra and the motorola edge 40 neo.

Pantone's Color of the Year, announced by the Pantone Color Institute, is an educational program that reflects the symbolic nature of color. This year marks the 25th anniversary of Pantone's Color of the Year program, and the chosen color is PANTONE 13-1023 Peach Fuzz. With a soft, velvety peach hue, PANTONE 13-1023 Peach Fuzz has a warm, soft scent that embodies feelings of togetherness, community and collaboration.

"As technology becomes intertwined with humanity, we are confident that color will offer a tool for expression and deeper, more meaningful experiences with our devices. This means going beyond devices to software, which is exactly what Pantone's 2024 Color of the Year does, as it combines the virtual world we live in with our desire for well-being and deeper connections," says Rubén Castaño, Global Design and Customer Experience (CX) Leader at Motorola.

The PANTONE 13-1023 Peach Fuzz selection complements Motorola's mission to make technology more accessible and help consumers use it to connect with what matters. When selecting devices with PANTONE 13-1023 Peach Fuzz, Motorola considered the color's message and its emphasis on the power of human connection, and found that the motorola razr 40 ultra and motorola edge 40 neo perfectly exemplified this criterion.

Available globally, the motorola razr 40 ultra It is designed for connection and collaboration and allows people to stand out from the crowd with its iconic, foldable design. For his part, the motorola edge 40 neo It is a device that places color at the center of your design. And the PANTONE shade 13-1023 Peach Fuzz in vegan leather beautifully complements the device's warm, contoured design, stimulating the senses and sparking the imagination.

Both devices are designed with connection and personality in mind and offer features designed to deepen people's experience with their smartphones, including the latest software solutions from Motorola, Moto Unplugged y Family Space. Both applications provide the balance between connection and rest, security and boldness. Moto Unplugged revolves around the importance of taking mindful breaks from our device to be more present with ourselves and those around us, while Family Space encourages families to explore technology with direction and grace.

“It has been great to work with Motorola and see their dedication to enabling creativity, connection and personalization through color on their devices, and this year's color is especially important to harness connection, community and personal well-being,” commented Laurie Pressman, Vice President of the Pantone Color Institute. "Our 2024 Pantone Color of the Year, PANTONE 13-1023 Peach Fuzz, seamlessly blends virtual and real life, making it an ideal color for the physical appearance of digital devices. We are excited to see how our audiences take advantage of the resources Motorola offers to enable and facilitate new connections," added the executive.