A new edition of Cyber ​​Monday, an event of discounts and promotions that boosts retail e-commerce sales, has ended. We bring you the key advice for retailers looking to take advantage of these dates and opportunities to retain customers and offer differential shopping experiences.

The last quarter is characterized by a significant increase in sales volumes, thus becoming a crucial moment for retail businesses. Despite the economic challenges facing Argentina, discount days offer an excellent opportunity for consumers to purchase products with special offers, payment options in installments and various promotions that lighten their budget by allowing them to save money. In this scenario, Retailers prepare in advance to maximize sales during these dates and ensure a satisfactory shopping experience based on the needs and demands of their customers.

According to Napse, almost 4 years after the start of the pandemic, the retail sector faces consumers who have acquired extensive experience in online shopping. Nowadays, users deeply value the experience that brands offer them, making this factor a crucial element to ensure their loyalty.

“To make a difference and increase conversions, marketing strategies omnichannel and unified commerce They are the winning cards. Since there are so many channels such as physical stores, online, marketplaces, social networks, etc., that favor communication and sales strategies, it is important to achieve integrated and coherent experience, with unified information on a single platform. In this way, business management not only becomes more simple and agile, but it guarantees a personalized and customer-focused experience that impacts the profitability of the business”explained Martín Malievac, Director of Research and Development at Napse.

Although trends in the retail sector are varied, Personalization is the cornerstone of a present led by digital innovation. In this dynamic industry, the emergence of new technologies is revolutionizing the way retailers interact with their customers and manage their businesses. Innovative solutions are making it possible to improve the shopping experience and optimize operational efficiency to maximize results.From stock management to financial management, incorporating specialized technology is essential to exceed consumer expectations.

“LPersonalization in retail is essential to build strong and loyal relationships with clients. Technology plays a fundamental role in this process because it allows us to offer more relevant and meaningful experiences. For example, by using data analytics tools, businesses can understand consumer behavior, purchasing preferences, and browsing patterns online and in-store, then offer them exactly what they are looking for or need.” concludes the Napse executive. And he adds: “To sell more, it is important to have the desired products in stock, ready to ship to customers. But overstocking items is also synonymous with wasting money that could be used to purchase items that would be sold during the promotional date. That's why, Stock management is also essential for businesses to buy well and sell even better.”

In line with this, the executive of Napse provides 8 tips on how to take a quality leap in stock management to maximize results

#1. Planning is essential: Define what the objectives will be during the event. Increase sales? Maintain operating margin? Eliminate overstock items? Depending on the objectives, completely different actions can be developed for the promotional season.

#2. Study the consumer: Analyze internal data (sales and website navigation information) and external data (trend reports, Google searches, social media) to identify which products customers are most likely to purchase during the event.

#3. Analyze stock: Carrying out inventory control is essential to know the products available to understand - according to the objectives for the date - what to buy and in what quantity.

#4. Organize storage: Having clear criteria for managing products is very important to ensure that they are always available and can be found easily.

#5. Monitoring of product turnover: Pay attention to stock rotation to ensure product availability. Organize monitoring, purchasing and management processes to avoid interruptions.

#6. Get trusted partners: The dynamics of online discount events make it common to have emergency situations, in which it is necessary to replenish stock quickly to avoid losing sales or reacting to unexpected increases in demand. Having reliable suppliers, in long-term alliances, can make a big difference at this time.

#7. Avoid breakage: Take care of product transportation and storage processes to prevent products from being lost due to breakage. A damaged product not only represents one less sale, but also an irrecoverable loss of that item.

#8. Invest in automation: Process automation increases the efficiency of inventory management. From barcode readers or procedures such as digital invoices that speed up the entry of products, to automating the allocation of products within the distribution center to the use of systems to expedite the pickup of items requested by customers, the use of technology can make a big difference in business.