CyberMonday 2025 closed with positive results and more than 8 million users

The 2025 edition of CyberMonday, the online shopping event organized by the Argentine Chamber of Electronic Commerce (CACE), closed with a total turnover of 639 billion pesos and more than 8 million users browsing the official site during the three days of the event.

CyberMonday 2025 took place from November 3 to 5, one of the main e-commerce events in the country. The final billing reached 639 billion pesos, which represents a growth of 29% compared to the previous edition. In addition, 15% more units were sold than in 2024, reaching a total of 12.1 million products throughout the country.

With an average discount of 31%, CyberMonday 2025 became the event with the highest discount since CyberMonday 2021. This year almost 900 companies participated, including large brands, SMEs and entrepreneurs, reflecting the diversity and scope of the Argentine digital ecosystem.

Regarding consumer participation, more than 8 million users entered the official site www.cybermonday.com.ar and almost 7 million purchase orders were placed, 24% more than CyberMonday 2024. The average ticket was 92 thousand pesos.

The regions with the highest web traffic were Buenos Aires, CABA, Córdoba, Santa Fe, Mendoza, Tucumán, Salta, Entre Ríos, Neuquén and Corrientes.

The categories with the highest turnover were:

Appliances and Air conditioners.
Food and drinks.
Home, furniture and garden.
Tickets and tourism.
Electronics, audio, video and TV.
Tools and construction.
Computing.
Mattresses and box springs.
Non-sports clothing.
Sports clothing.

The categories that sold the most units:

Food and drinks.
Tools and construction.
Personal care products.
Appliances and Air conditioners.
Non-sports clothing.
Sports clothing.
Beauty products.
Home, furniture and garden.
Cleaning supplies.
Accessories for motorcycles, cars and other vehicles.

"The results show the strength of electronic commerce in the country. The increase in orders and products sold reflects the sustained interest of consumers and the effort of companies to offer better shopping experiences. At CACE we continue working to consolidate each edition as a reliable, agile and convenient experience for all participants," said Andrés Zaied, President of CACE.

The data is based on the survey carried out by TNS Kantar Argentina to the companies participating in the event.