Cetrogar, one of the most important retailers in the country, will participate as every year in the new edition of the Hot Sale, with a complete proposal designed for today's new consumer that includes special offers, extensive financing plans, shipments throughout the country and unbeatable promotions on cash payments. Thanks to the above, and an expansion in its contact channels, Cetrogar plans to double its views on www.cetrogar.com during the days of the event.

Cetrogar will not only present important discounts and promotions on its traditional items such as household appliances (electronics, refrigerators, air conditioning, kitchens, washing, audio, TV, video, computing and cell phones), and other product lines such as furniture, mattresses, bicycles, tools, but it has also made a strong technological investment in its e-commerce platform, logistics and dissemination service so that everyone can access the company's differentiating proposal in an easy, fast and safe way.

"Our priority is the satisfaction of our customers, that is why we respond to the trends that show an increasingly informed and demanding consumption. By virtue of this, we have made a strong commitment in the area of customer service to advise, guide and answer their concerns through any of the enabled channels: networks, email and site form. We love participating in the Hot Sale, since it brings us once again closer to users who are looking for our products, know their price and their characteristics, looking for a differential," says Juan Manuel Almeida, Marketing Manager. from Cetrogar.

In the first year of the pandemic, which was very challenging for the world and Argentines, e-commerce grew by 124% and exceeded $900,000 million in sales, according to data from the 2020 Annual Study carried out by CACE together with the consulting firm Kantar Insights.

The success of the Hot Sale organized by CACE, with a 35% increase in company participation (709 in 2020 vs 954 in 2021) and more than 19,000 million pesos in total turnover in the 2020 edition, responds to an e-commerce market that is projected to be very auspicious in the country.

Este año, que presenta un contexto similar, con nuevos usuarios debutando en la compra online, ya se visualizan las preferencias de los consumidores. Entre las categorías de productos destacadas se menciona la del “Hogar” que tuvo un aumento de 26% durante el primer trimestre de 2021 (en relación al mismo período en 2020), según CACE.
Cetrogar cuenta con productos de esta categoría que serán parte de las ofertas destacadas de su sitio de compras, con envíos a todo el país.

“Queremos brindar una experiencia de compra a la altura de las expectativas de los consumidores. Como pilar de nuestro compromiso con ellos, ofrecemos el envío a domicilio a todo el país, en todos los productos, que es un beneficio muy valorado por nuestros clientes”, continúa Almeida.