Cetrogar, one of the most important retailers in the country, will participate as every year in the new edition of the Hot Sale, with a complete proposal designed for today's new consumer that includes special offers, extensive financing plans, shipments throughout the country and unbeatable promotions on cash payments. Thanks to the above, and an expansion in its contact channels, Cetrogar plans to double its views on www.cetrogar.com during the days of the event.

Cetrogar will not only present important discounts and promotions on its traditional items such as household appliances (electronics, refrigerators, air conditioning, kitchens, washing, audio, TV, video, computing and cell phones), and other product lines such as furniture, mattresses, bicycles, tools, but it has also made a strong technological investment in its e-commerce platform, logistics and dissemination service so that everyone can access the company's differentiating proposal in an easy, fast and safe way.

"Our priority is the satisfaction of our customers, that is why we respond to the trends that show an increasingly informed and demanding consumption. By virtue of this, we have made a strong commitment in the area of customer service to advise, guide and answer their concerns through any of the enabled channels: networks, email and site form. We love participating in the Hot Sale, since it brings us once again closer to users who are looking for our products, know their price and their characteristics, looking for a differential," says Juan Manuel Almeida, Marketing Manager. from Cetrogar.

In the first year of the pandemic, which was very challenging for the world and Argentines, e-commerce grew by 124% and exceeded $900,000 million in sales, according to data from the 2020 Annual Study carried out by CACE together with the consulting firm Kantar Insights.

The success of the Hot Sale organized by CACE, with a 35% increase in company participation (709 in 2020 vs 954 in 2021) and more than 19,000 million pesos in total turnover in the 2020 edition, responds to an e-commerce market that is projected to be very auspicious in the country.

This year, which presents a similar context, with new users making their debut in online shopping, consumer preferences are already visible. Among the highlighted product categories, “Home” is mentioned, which had an increase of 26% during the first quarter of 2021 (relative to the same period in 2020), according to CACE.
Cetrogar has products in this category that will be part of the featured offers on its shopping site, with shipping nationwide.

"We want to provide a shopping experience that lives up to consumer expectations. As a pillar of our commitment to them, we offer home delivery nationwide, on all products, which is a benefit highly valued by our customers," continues Almeida.