Sony presents collaboration with Hello Kitty
Collaboration of iconic brands: Sony and Sanrio present a special edition of headphones for Latin America.
Motorola adds the new moto g37 to its family in Argentina
Motorola expands the moto g family with the new moto g37 and moto g47, devices that combine 5G connectivity, advanced cameras, all-day autonomy and artificial intelligence tools, with resistant designs designed to accompany everyday use.
Less than a kilo and with Gemini Intelligence: ASUS announces the new Googlebook 14
The device combines a 14-inch 3K OLED screen, premium construction and connection to the Android ecosystem, in a format designed to accompany work and mobility throughout the day.
HUAWEI: new generation of smart devices and opening of the official Store in the country
The company presented its new devices on Wednesday, September 23 at La Rural, with functions aimed at adventure sports, health monitoring and productivity. The HUAWEI WATCH GT 7 series also stands out for offering up to 21 days of autonomy.
Sony expands its ULT POWER SOUND line with three new bass-boosted speakers
Developed in conjunction with hip hop creators, the new ULT TOWER series offers deeper bass, higher sound pressure and party-turning features with a striking new design based on the “Massive Bass. Ultimate Vibe” concept. The ULT TOWER MAX model offers the most powerful bass in Sony's ULT POWER SOUND line; combines deep, punchy bass and sound pressure with a DJ setup, karaoke features and portable design ideal for parties.
Nubia joins Margarita with an exclusive kit for its new season
The proposal includes an exclusive limited edition kit. Until September 23, it will be available at a promotional price and in 12 interest-free installments with all banks.
Motorola presents House of Moto Indigo
This tone represents the company's consolidation in the lifestyle technology segment (Lifestyle Tech), integrating design, emotion and performance in its next generation of devices and experiences worldwide.
Consoles lead the market and 85% of units are sold online
According to NielsenIQ data corresponding to the period January-July 2026, consoles account for 44% of the gaming segment's turnover. In turn, notebooks, monitors and accessories are gaining relevance within an increasingly broad ecosystem, while the online channel is consolidating itself as the main means of purchase.
Motorola incorporates NFC throughout its smartphone portfolio
With the new edition of the moto g06, the brand extends this technology to its entire line of devices, from the most accessible models to premium equipment, expanding access to contactless payments and other connectivity functions.
Gaming keeps the business on track
Definitely installed in the public of all levels of play, gaming is the order of the day in terms of devices and applied technology. One of the main products in this market are monitors, although keyboards, mice, joysticks and ergonomic chairs are not far behind.
