Special hot water: the own nature of the product holds some business stability, which last year had a lower fall than other appliances

Ormay

Ormay offers its new pilotless heater, with automatic ignition and energy efficiency A. It has a monoxide sensor, automatic cut-off due to overheating and comes with the installation kit. Within the line of gas hot water tanks, the 50 liter high recovery Dual tank stands out, adaptable for natural or bottled gas. The multi-tubular high recovery optimizes thermal performance and the Dual water connection, upper and lower, facilitates installation. It can be hung or supported, the burner is made of stainless steel and the interior is Vitro Therm vitrified, to give it greater durability. It has an oxygen analyzer pilot, piezoelectric ignition, safety thermostat, overpressure valve and high-density thermal insulation. Other options are the 50 liter CS models; 50 liters DUAL and 80 and 110 liters.

Ormay also developed a line of electric water heaters with models from 30 to 115 liters. The 60 liter DUAL model, with upper and lower connection, can be hung and supported and has an armored heating element, a Vitro Therm vitrified interior and a thermostat and safety sensor. Consumption is 1500 watts/hour. These models have high-density thermal insulation, anti-corrosion magnesium anode and overpressure valve.

Liliana

Liliana launched its line of electric water heaters with four models: TV830, TV 850, TV880 and TV810, which differ in capacities of 30, 50, 80 and 100 liters, to meet the demand of one, two, three and four people respectively. All have a double vitrified layer that gives them greater durability and protection against corrosion. The touch panel allows you to adjust the temperature with a single touch and the thermometer makes it easy to control precisely. They are compatible with pressure systems, which guarantees optimal performance and have energy-saving technology, which optimizes consumption and protects the environment.

With a recovery of 65 liters per hour, they provide hot water quickly and continuously. The power is 1500 watts and they come with a hanging accessory and installation kit. The load is lower, they have IPX4 protection, a 10-year warranty and they are all from Argentine industry.

Gustavo Lara Bergese, Commercial Manager of Liliana

“This year we expect a result similar to that of 2023”

“We have a growth plan and this year we expect a result similar to that of 2023,” said Gustavo Lara Bergese, Commercial Manager of Liliana Electrical Appliances. “We present our new line of electric water heaters manufactured in-house at our Granadero Baigorria plant and in a niche where the Liliana brand has very good traction,” he added, adding that although in general the market shows growth, the share of the different products maintains a certain stability: 55% occupied by gas water heaters and 45% by electric ones, “which 15 years ago did not exceed 20%.” Lara Bergese also highlighted that the growth in the participation of electric hot water tanks was influenced by new works that are already being built without gas installation, but she stressed that many areas of the country do not have natural gas networks and there has always been a significant and constant replacement demand for electrical products. “We are betting on this segment with 4 hot water tanks with capacities for various needs, from the smallest one, which generally replaces the water heater where there is little water pressure, to the 100 liter one, all with a 10-year warranty,” he concluded.

JAMES

Juan Carlos Prola y Cía. S.R.L. represents the James brand, from Uruguay, and for more than 20 years, achieved recognition based on quality. “The economic vicissitudes of our country caused some seasons of shortages or incorrect price positioning, a situation that is now changing and improving,” said Claudio Prola, Managing Partner. "In 2024 we incorporated this line again and we are betting that this season will allow us to recover the market for this product, which is one of the best in Argentina."

The line includes cylindrical models from 40 to 110 liters and prism models from 20 and 30 liters, ideal for bathrooms and kitchens. All with steel tank and permaglass treatment with titanium, which gives above-average durability. The ecological polyurethane insulation with cyclopentane increases heat conservation by 50% compared to its counterparts and saves energy.

“They have external control of the thermostat to regulate the temperature without disassembling the hot water tank, as happens with many of the products from China,” Prola concluded. "For us it is essential to provide the best service and have the support of James, with more than 60 years and leader in the Uruguayan market. It is not only the quality of the product, but also the after-sales service that James and Juan Carlos Prola y Cía. S.R.L. offer to their clients."

INSERT

Indelplas maintains its line of Diluvio Max electric water heaters, of which the quality of its components, a long-life resistance and the security systems that make this product the safest on the market stand out, such as the internal buoy that cuts off the current at a low water level. 3 color and material variants are offered: white, black and stainless steel. All are presented with color packaging. The company expressed good expectations based on the fact that the product gained space in retail, both in large chains and in small businesses, due to its ease of installation and its features at a price below that of gas water heaters and water heaters.

Philco

The Philco 14 liter heater has energy classification A, automatic electronic ignition, intelligent temperature control, forced gas extraction with inverter motor, digital control, pilotless technology, overload protection of the electrical system and 100% copper coil with greater resistance to corrosion. It is suitable for hard water and works with low pressure.

The brand also offers two electric water heaters. The 28 liter has a stainless steel interior heater, magnesium anode, maximum insulation, safety valve, variable temperature control, lower water connection and temperature indicator. The 30-liter one has total thermal insulation, adjustable temperature control, thermostatic safety valve, enameled anti-corrosion resistance and lower water connection. They are both installation

Lucas Nahum López, Product Manager at Newsan

“This is going to be a very competitive year with room for reactivation”

“We estimate that out of a total market of one million units, a little more than half are electric water heaters and the rest are gas water heaters,” said Lucas Nahum López, Product Manager at Newsan. "The growth of electric water heaters was accompanied by the evolution of products, technology and safety as fundamental pillars. We are launching an inverter water heater with a recovery capacity of 14 liters per minute, electronic ignition and forced draft, superior to what is on the market, enough to supply a typical family of 4 people and that breaks myths such as that the water heater does not work with low water pressure. The opening of the market allows us to incorporate water heaters that can operate with a lower pressure than "The traditional one. This heater has a 100% copper exchanger, especially for hard water since it is much more resistant to corrosion produced by scale." Regarding the demand, he considered that in general it moves by replacement. “2025 is going to be a year of greater competitiveness, and beyond the natural replacement, we believe that there is room for a reactivation motivated by users who want to innovate and have products with better technology,” he concluded.

Coppens

The high-performance GMAX line, from Coppens, offers hot water tanks with recovery of 210, 310 and 800 liters/hour and powers of 5600, 7800 and 21,000 Kcal/hour respectively. The 210, multigas, has a reversible connection, supported or suspended installation and a multitubular system. The 310 liter one, for natural gas, also has a reversible connection, can be supported or hung and has a multi-tubular system. The 800 liter one, for natural gas, has a top connection, is installed supported and also incorporates the multitubular system. They all come with piezoelectric ignition, thermostat, safety valve and the energy efficiency is B. The 800 liter one has a pressure regulator and gas outlet sensor.

The conventional line offers 50, 80 and 120 liter models with top connection and expanded polyurethane insulation. The brand's proposal is completed by the line of Eco Bianco electric water heaters, with 40, 65 and 95 liter models, power of 1500 watts, recovery of 64 liters/hour, expanded polyurethane insulation and lower connection.

Dump

Escorial developed the SMART water heater, with a digital panel that allows you to select the water temperature. Its modulating system regulates operation to maintain a constant temperature. The company also has 14 liter heaters for natural and liquefied gas, without pilot, class A and with natural draft, gas interruption in the absence of a flame, cut-off due to excess temperature and automatic shutdown due to poor gas evacuation.

The line of gas water heaters includes 45, 80 and 120 liter models. The 80 and 120 liter graphite gray Geiser multigas water heaters have piezoelectric ignition, front protection shell, expanded polyurethane insulation, pyrometer and 5-year warranty. The 55 and 90 liter electric water heaters come with expanded polyurethane insulation, thermal cut-off switch due to overtemperature, armored resistance, bottom connection and high efficiency. All hot water tanks have electrostatic powder coating, anti-corrosion protection relief valve, oxygen analyzer pilot and safety thermocouple.

Rheem

Rheem, the only brand on the market that manufactures highly energy efficient equipment and offers a 10-year warranty, highlights that its products have expanded polyurethane and are suitable for pressurizing pumps. The Performance line conserves hot water for longer, turning on fewer times thanks to its double polyurethane insulation and has two-layer porcelain enamel that provides greater durability and protection against corrosion. With the Comfort line they offer high-power equipment with a capacity of 160 liters and a powerful burner, which provides maximum delivery of hot water for simultaneous and consecutive uses. The Functional line incorporates the VIRC heat retention valve (only in foot models) and its gas models have piezoelectric ignition.

Felipe Terán, Rheem Sales Manager

“We are focused on offering products with the highest quality”

“The hot water tank has a very faithful demand, because 85% is replacement,” said Felipe Terán, Rheem Sales Manager. "The market is getting bigger or smaller depending on the construction. Even in the worst crises it remained stable and demand is changing according to the purchasing capacity of consumers, but the current sale is much higher than that of the last months of 2024, which was not a good year because in 2023 the commercial channel had been supplied and had enough stock. Now we see that sales are going to be maintained and it is going to be a very competitive year. At Rheem we are focused on offering products with the highest quality and efficiency to optimize consumption and take care of the environment. After-sales service will take precedence over any other factor.” Terán added that the 250 and 300 liter industrial hot water tanks maintain the sales level of previous years and the same thing happens in the residential segment, with the average demand concentrated in the 80 liter models. By type of power supply, he estimated that the market is divided into 45% electric water heaters and 55% gas water heaters. "Electricity grew a lot; 20 years ago it was 25% of the market," he concluded.

Orbis

Orbis offers natural draft heaters with direct ignition on the main burner; variation of power depending on the water flow and, in digital ones, depending on the inlet temperature. The KSO have a button panel and digital display; The KNO pushbutton and the KJO renewed sliding. They all come with an A rating.

Traditional natural draft heaters come with push-button or sliding control, manual or electronic ignition, thermocouple valve, gas outlet sensor and overtemperature protection. The brand offers 50 and 80 liter gas water heaters with double enamel, stainless burner, ODS pilot and piezoelectric ignition; natural draft boilers for central heating by underfloor heating or radiators; CTO boilers with touch screen, pilotless ignition, safety thermostat and overpressure valve and TTO boilers with thermostatic control, reduced consumption function, time programming and fault diagnosis.

Uniqo

The UNIQO line of simultaneous recovery hot water tanks has three multigas models of 50, 80 and 120 liters with a new burner with a cast aluminum support. The design is compact, the connection superior and the installation simple. All three come with a gas analyzer pilot and can be installed hanging or supported. The insulation is glass wool.

Rotoplas

Señorial water heaters minimize gas and electricity consumption and have protection against overheating and gas leaks. Together with the Black line, they complement the Zafiro line, with an excellent cost-benefit ratio with models for natural or bottled gas and upper and lower connections. The company also offers electric water heaters to stand or hang. Zafiro recently launched a 20-liter model, ideal for boats, motorhomes and businesses and improved the 160 gas model, which recovers 305 liters/hour. The complete line ranges from 20 to 160 liters. The Dual line provides constant hot water, both gas and electric. This feature allows you to switch between both power supplies depending on preference. The Dual water heaters stand out for their high recovery and this range is complemented by 4 Rotoplas multigas water heaters of 30, 50, 85 and 120 liters and 4 electric water heaters, of 40, 65, 90 and 120 liters, all with digital thermometer and PU insulation.

Pablo Feresini, General Director of Rotoplas

“The value chain must improve productivity and efficiency”

“Last year, during the first months, we experienced a 30% drop, although it was smaller compared to other product lines,” said Pablo Feresini, from Rotoplas. "Starting in May we observed a recovery that allowed us to close the year with a 15% drop, recovering half of what we initially lost. For this year we anticipate a stable market, without major growth, unless we see a recovery in the construction sector, one of the most lagging and which still does not show clear signs of reactivation. Unfortunately, construction closed 2024 with a drop of 27%, without a significant recovery after hitting a minimum of 32%, except of a slight rebound that it had in February of this year.” Regarding demand, Feresini explained that average consumption is focused on hot water tanks of 80 liters for gas and 60 liters for electric ones, due to their greater recovery capacity. "Electrical products were gaining ground thanks to new constructions that dispense with gas installations, as well as in geographical areas with greater affinity to the electricity supply. However, this segment experienced a decline last year," he concluded. “I consider this to be a year of transition, and it will be essential for the entire value chain to focus on improving productivity and efficiency, as times of greater competition lie ahead in a smaller market.”

"Last year, during the first months, we experienced a 30% drop, although it was smaller compared to other product lines," said Pablo Feresini, from Rotoplas. «Starting in May we observed a recovery that allowed us to close the year with a 15% drop, recovering half of what we initially lost. For this year we anticipate a stable market, without major growth, unless we see a recovery in the construction sector, one of the most lagging and which still does not show clear signs of reactivation. Unfortunately, construction closed 2024 with a drop of 27%, without a significant recovery after hitting a minimum of 32%, except for a slight rebound in February of this year." Regarding demand, Feresini explained that average consumption is focused on hot water tanks of 80 liters for gas and 60 liters for electric ones, due to their greater recovery capacity. "Electrical products were gaining ground thanks to new constructions that dispense with installations of gas, as well as in geographical areas with greater affinity to the electricity supply. However, this segment experienced a decline last year," he concluded. "I consider this to be a year of transition, and it will be essential for the entire value chain to focus on improving productivity and efficiency, as times of greater competition are coming in a smaller market."

Emege

Emegé offers hanging electric water heaters of 40, 65 and 95 liters with a glass-ceramic glazed tank, high-resistance powder paint, anti-corrosion magnesium anode, bottom connection and 10-year warranty. The gas line is made up of 50, 80 and 120 liter models to hang or support, with a top connection and the same characteristics as the electric ones. The TAR hot water tanks, with high recovery, come with capacities of 210, 310, 800 and 1100 liters/hour. All hot water tanks, gas and electric, have polyurethane insulation that allows them to consume less energy, since they maintain the chosen temperature for much longer.

The company stated that sales are increasing, and highlighted the line of high recovery TAR hot water tanks, with the highest efficiency on the market and Italian components similar to those used in boilers.

Gustavo Bestard, Commercial Manager of Emegé

“Emegé works strongly in the high recovery segment”

“Last year the total volume of the Argentine market was around 650,000 hot water tanks,” said Gustavo Bestard, Commercial Manager of Emegé. “We see that the demand for electric models is increasing, because new constructions avoid the installation of gas and there are areas of the country without natural gas with a permanent replacement market,” he added, and pointed out that although between electric and gas the volume tends to be equal, there is an increase in demand for low-price electric models, something that would be reversed to the extent that financing plans are expanded, which are also very necessary. for higher priced products, such as high recovery hot water tanks.

“Of the total volume of the market, today only 10% corresponds to high recovery hot water tanks, a segment where we are working hard because there is a lot of room to grow,” he concluded. "We must modify the culture of use and explain to users that, unlike the conventional hot water tank, the high recovery one allows up to three showers to be taken simultaneously, something that is not always taken into account when making the purchase."

“Last year the total volume of the Argentine market was around 650,000 hot water tanks,” said Gustavo Bestard, Commercial Manager of Emegé. “We see that the demand for electric models is increasing, because new constructions avoid the installation of gas and there are areas of the country without natural gas with a permanent replacement market,” he added, and pointed out that although between electric and gas the volume tends to be equal, there is an increase in demand for low-price electric models, something that would be reversed to the extent that financing plans are expanded, which are also very necessary for higher-priced products, such as high-recovery hot water tanks.

“Of the total volume of the market, today only 10% corresponds to high recovery hot water tanks, a segment where we are working hard because there is a lot of room to grow,” he concluded. "We must modify the culture of use and explain to users that, unlike the conventional hot water tank, the high recovery one allows up to three showers to be taken simultaneously, something that is not always taken into account when making the purchase."

Special hot water: the own nature of the product holds some business stability, which last year had a lower fall than other appliances

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