Technology, business and networking

From July 15 to 18, the 2024 edition of Eletrolar Show was held, the largest fair that unites the industry and trade of electronics, cell phones, Internet of things, gaming, mobility and new technologies in Brazil. The Transamerica Expo Center in San Pablo received more than 37,000 visitors, more than 700 exhibitors, 1,500 brands and 10,000 products, distributed over 36,000 square meters of exhibition space.

Present were CEOs, owners, directors, industry and trade leaders in the sector, as well as purchasing and marketing representatives and the main trade networks in Brazil. The fair has already established itself as the largest consumer goods fair in Latin America. Driven by trends and technology, the event annually brings together industry and retailers of all sizes, showcases brands, enhances relationships and facilitates more and better business.

National and international manufacturers presented their launches, trends and novelties in the categories of white goods, brown goods, mobility/IT, household appliances, services, health and leisure, among others. In total, 70 new products were presented.

The strong presence of artificial intelligence (AI) was highlighted, crucial in the optimization and performance of new appliances, offering greater efficiency, automation and adaptation to user habits. Green technology, sustainability and energy efficiency were also highlighted and advances in telecommunications were presented, with the latest 5G technologies.