The successful Brazilian fair received more than 32 thousand visitors, and more than 600 exhibitors with 1,500 brands and 10,000 products were present.

Eletrolar Show continues to reaffirm its importance in the electro sector year after year. This edition greatly exceeded expectations, making visible all the potential and vitality of the electronics and household goods industry in Latin America, and consolidating Brazil as an important player on the international stage.

This year, the fair was held between July 10 and 13 and had the participation of more than 600 exhibitors, 1,500 brands and a number of more than 10 thousand Electronic and Home Category Products. It had a space of 33 thousand m² for the exhibition of its stands and new products, including the Latin American Electronics and Latin American Housewares formats.

During the opening of the fair, Carlos Clur, president of the Eletrolar Group, highlighted the boost that new technologies bring to the market, and how companies are adapting to these new demands: "5G is stimulating cell phone sales and the mobile phone industry."

Buyers from all over the region participate in the fair and in this edition around 40 companies and buyers from Argentina were present. The Peabody company has been participating in the renowned event for two years.

The first six months of this year recorded positive results for the Brazilian electronics industry, which grew 13% in sales compared to the same period last year. “If the second semester remains within the historical average performance of the segment, we can foresee annual growth between 4% and 6% compared to 2022,” highlighted the president of Eletros, José Jorge do Nascimento Jr.

In this edition there were also notable spaces such as the “Smart House”, demonstrating the importance of connectivity in today's world, the Arena Comex by Maersk with conferences on current logistics and its importance for business, and the E-Commerce Arena, with the trends, latest technologies and advances in the sector.

The next edition already has a confirmed date, and will take place from July 15 to 18, 2024, at the Transamerica Expo Center, in the city of São Paulo, Brazil.