“July Plastic Free” or "Julio without plastic" is a global campaign that takes place every year in July to raise awareness about plastic pollution and promote the reduction of the use of single -use plastics. Within the framework of this movement, Electrolux Group It reaffirms its commitment to sustainability and communicates some of the actions it carries out with the same objective, in its production plants.

Various initiatives are implemented to achieve resources efficiency and increase the use of recycled materials in the production of their appliances. Year after year, they explore ways to ensure enough high quality material volumes while investing in their own recycled plastic: Carborec®. Likewise, since steel is the most used material, it works a few years ago to change the steel supply, based on scrap.

In addition, the Swedish company has established ambitious goals to reduce its waste available (DR) and the product indicator per product (WPP), with an annual 5% improvement objective. Currently, almost 25% of its products are among the most efficient in the market in terms of sustainability; And even some of the frosts that are being marketed, are manufactured with 70% recycled plastic.

"We are committed to achieving 50% recycled content in our containers and 50% of recycled plastics by 2030. These objectives are part of our vision to provide sustainable solutions that help reduce the environmental impact." highlight Soledad Bartolelli, Environment Electrolux coordinator.

On the other hand, in the plant located in the city of Rosario, some currents of plastic material (30%) are recycled, where those pieces that have production errors are sent to grind, managing to reuse them in the manufacture of new plastic pieces whose constitution admits a blend between virgin material and recycled material.

Sustainability is essential for Electrolux Group. This year, the company was recognized by Time magazine as one of the 100 most sustainable companies in the world. This achievement includes its efforts to minimize the use of plastics and is essential in its way to becoming a climate and 100% sustainable company, reducing its emissions to plants and offices to zero.