The new Electra campaign was created by AWD and aims to communicate the brand's values ​​at the time of greatest demand for its products.

With the aim of continuing to support the positioning of the ELECTRA brand throughout the national territory, the Aires del Sur company launched the “Summer Love” campaign to communicate brand values ​​in the period of greatest market demand. The campaign will run mainly in digital media and public streets.

"ELECTRA has been in constant growth for several years now. This forces and motivates us to be in constant dialogue with our consumers. This year we worked to highlight, not only the interior technology, but the exterior innovation that represents the launch of the new BLACK ICE CONNECT line”commented Diego Calomarde Marketing Manager of Aires del Sur.

“The SUMMER LOVE concept works on that feeling of intense pleasure that occurs every time you turn on an air conditioner in summer, comparable to the inner sensation produced by summer love,” said Juan Elliot, CEO of AWD.

Electra air conditioners are developed with the highest Israeli technological innovation. “The interior technology, added to the exhaustive controls in our factory in Río Grande, makes our air conditioners more efficient and durable”, added Calomarde.

Now the brand also adds evolution through exterior design and technology with the new BLACK ICE CONNECT line. All products with Inverter technology have a 3-year warranty.