Mother's Day: The emblematic date to promote gifts in various categories

Llega una fecha tradicional para todas las familias y, con ella, una oportunidad clave para varias categorías, entre ellas los pequeños electrodomésticos, que agregan a su utilidad la innovación tecnológica.

Peabody

Peabody proposes the PE-BM200 planetary mixer, with 1200 watts of power, metal gears, 7 speeds, stainless steel bowl with 5-liter handle, intelligent speed variation, digital LED display, timer, light for the bowl, foldable head, non-slip feet, anti-splash lid, wire whisk, dough hook, mixer and silicone spatula.

The PE-BM120R planetary, also with a splash-proof lid, comes with electronic speed control, LED display, 5-liter stainless steel bowl with handle, non-slip feet, 1200 watts of power, 9 speeds, wire whisk, dough hook and mixer. It allows you to incorporate a blender glass, grinder, pasta accessory, meat grinder and grater.

The pasta maker, with 6-minute noodle kneading and 6 different heads, has accessories for fettuccini, penne rigate, pappardelle rigate, spaghetti, tagliatelle and vermicelli. It is easy to clean, includes a cutting device, cleaning brush, flour and water measuring cup, kneader and an element for changing the pasta accessory. The capacity is 300 grams of flour and 150 milliliters of water and it has a digital display to select the time for each recipe.

The brand maintains the 1 liter eTermo on the market, with a double layer of stainless steel, temperatures of 75° and 90°, 700 watts of power, luminous temperature indicator, anti-drip primer cap, thermal matte lid, stainless bulb and removable cable. It is free of PBA.

Liliana

Liliana Appliances launched two electric kettles. The Infustyle AP200, with a capacity of 1.7 liters, has a stainless steel body, temperature selector, water level viewer, non-slip base with 360° rotation, cable reel and operating indicator light. The Digistyle AP210 incorporates a digital temperature selector between 50° and 100° and has a 1.7 liter capacity, stainless steel body, water level viewer, lid with safety lock, non-slip base with 360° rotation, cable reel and operating indicator light. The company also presents three fryers. The DualFryer (AF990) has two 4.5 liter baskets, 2600 watts of power, 11 programs and a display with interior light. The DuoGrill (AF908), also with visor and interior light, comes with double height, digital command and shake function, which indicates when the basket should be shaken. The capacity is 8 liters and the power is 2000 watts. The DuoHeat (AF988) allows grilling and defrosting and has double resistance of 2350 watts lower and upper, 12 programs, temperature sensor, metal grill and shake function.

Gustavo Lara Bergese, Commercial Manager of Liliana El Appliances

“We are facing a different market and we hope for a good Mother's Day”

“We had a more pessimistic projection for this year, assuming that it was going to be more complicated than it was and because of this we were changing our strategies,” said Lara Bergese. "Today we have a much more competitive market than before, but we maintain our positioning and we are going to reach Mother's Day with new launches, maintaining national production and expanding the offer with imported products. At the beginning of the year, consumers, although they had room to buy, did not do so due to the uncertainty that existed. The possibility of buying in installments appeared with the HotSale, it was maintained and the deadlines and plans were even increased, up to 18 installments. This, and the lowering of rates, helped the commerce, to have greater turnover in their stores.” Lara Bergese maintained that we are facing a market with lower profitability and pointing to greater turnover in which Liliana continues to offer a 2-year guarantee. “We have an exhaustive process for launches,” he concluded. "Each product is selected with testing and a deep commercial and engineering analysis of the product. Liliana has extensive experience in product development, the conversion rate of potential products and launched products is 1 for every 5 preselected. We hope for a good Mother's Day, due to the financial facilities, the stability of the market and because a small appliance has a lower relative value than other gifts."

“We had a more pessimistic projection for this year, assuming that it was going to be more complicated than it was and because of this we were changing our strategies,” said Lara Bergese. "Today we have a much more competitive market than before, but we maintain our positioning and we are going to reach Mother's Day with new launches, maintaining national production and expanding the offer with imported products. At the beginning of the year, consumers, although they had room to buy, did not do so due to the uncertainty that existed. The possibility of buying in installments appeared with the HotSale, it was maintained and the deadlines and plans were even increased, up to 18 installments. This, and the lowering of rates, helped the commerce, to have greater turnover in their stores.” Lara Bergese maintained that we are facing a market with lower profitability and pointing to greater turnover in which Liliana continues to offer a 2-year guarantee. “We have an exhaustive process for launches,” he concluded. "Each product is selected with testing and a deep commercial and engineering analysis of the product. Liliana has extensive experience in product development, the conversion rate of potential products and products launched is 1 for every 5 preselected. We hope for a good Mother's Day, due to the financial facilities, the stability of the market and because a small appliance has a lower relative value than other gifts."

Atma

The Atma BPAT22BLP mixer, with 1800 watts and 6 speeds, has a pulse function, a removable bowl with a capacity of 7 liters, a safety lock, an elliptical whisk, a flat beater, a dough hook, a splash guard with a window for adding ingredients, metal gears and non-slip feet. The BPAT22PP, BPAT22R and BPAT22WP models have similar features and come in pink, red and cream, respectively.

The HFR582DP digital air fryer, with cooking programs for meat, fish, potatoes, frozen foods, vegetables, breads, pizzas, puddings, cakes and puddings, has a capacity of 11.6 liters, a power of 1600/1800 watts and comes with accessories such as tongs, tray, rack, potato basket and rotating spit. Completing the proposal are the 550-watt Smartmix blenders with automatic mixing, closed lid for double safety, 1.75-liter glass jar and removable stainless blade. There is a red version.

Ezequiel Brusco, Home Appliances Business Manager at Newsan

“Little ones are one of the categories that felt the recession the least”

“Small children is one of the categories that least felt the recession in the first part of this year, with a drop of between 35% and 45% that began to recover in April, basically due to financing,” said Brusco. "We had an impressive HotSale in units, Small ones accelerated and that effect continued in the following months, because they continue to be more accessible products than others. In some categories the drop could have been smaller, but there was no availability of products due to the global geopolitical situation and the increase in freight costs. Today we see a short-supplied market and in small ones it is noticeable because demand was recovering more. We believe that the situation “Geopolitics will remain complicated until after the Chinese New Year.”

Regarding products, Brusco considered that those that fell the least, below 20% compared to last year, were electric kettles, coffee makers, toasters and juicers. At the other extreme, and like a boom, he mentioned air fryers, which came from a very backward market and now, with greater knowledge of the benefits of the product, we are facing a pivotal year and going from 150,000 units in recent years to the 650,000 expected for this year. “It is a category that is growing exponentially, because it is just entering homes,” he concluded.

“Small children is one of the categories that least felt the recession in the first part of this year, with a drop of between 35% and 45% that began to recover in April, basically due to financing,” said Brusco. "We had an impressive HotSale in units, Small ones accelerated and that effect continued in the following months, because they continue to be more accessible products than others. In some categories the drop could have been smaller, but there was no availability of products due to the global geopolitical situation and the increase in freight costs. Today we see a market that is undersupplied and in small ones it is noticeable because demand was recovering more. We believe that the geopolitical situation will remain complicated until after the Chinese New Year."

Smartlife

Smartlife presents the SL-AF9001B All-in-One air fryer, which allows you to fry, bake and roast. It has a capacity of 4.2 liters, digital control and removable dishwasher-safe basket. Another product from the brand is the SL-AF0074DB electric yogurt maker, with the capacity to prepare 7 yogurts at a time in 200 milliliter glass cups. The brand's new line includes the SL-BM1349 bread maker with a 900 gram capacity and 15 preset programs for kneading, mixing and baking a variety of breads, pizzas and cakes, as well as cooking yogurt and jams. The design is compact and comes with a removable non-stick mold. The SL-SO1310 electric soup maker completes the proposal for cooking soups, creams, smoothies, sauces and compotes. It has 4 smart functions: creamy, chunky, blend and clean. Operation is intuitive from the LED panel with countdown and audible alarm at the end of the process.

Electrolux

Electrolux presents the AirFryer Efficient EAF10 with automatic shut-off, operating indicator light, removable 3.2 liter container and 1400 watt power. Another product of the brand is the PCC20 electric pressure cooker with automatic lid lock, mechanical lock, pressure control, pressure relief device, 15 recipes, programmable LED digital display, 2 to 4 hour timer and three pressure intensities: low, medium and high. The Experience EKM40 planetary mixer comes with a 750-watt motor, capacity of up to 5 liters, 12 speeds, pulse function, three beaters and anti-splash lid.

Axel

Axel presented an air fryer with a capacity of 5 liters and a power of 1500 watts that allows you to prepare a meal by minimizing the cleaning effort in the kitchen. It has superior temperature and time controls with 12 preset cooking programs and, on the front, a window where you can see the cooking progress without opening the tray. The company offers 12 months warranty.

SMART-TEK

Under the Smart-Tek brand, Acegame introduced new products for the kitchen that include a rechargeable pepper shaker with electric grinding point adjustment, visible content window, auto-on LED light and USB Type-C cable. Another launch is the corkscrew with automatic button and rechargeable lithium battery. It has an LED charging indicator light, aluminum cutter and USB type C cable. The proposal closes with the combo of electric salt and pepper shakers with automatic grinding, rechargeable container, content indicator window, automatic ignition with LED light and grinder for pepper and coarse salt.

Philips

Philips presents the Airfryer XL Essential Connected oil-free fryer, which allows you to fry, bake, roast, toast and reheat and, due to its size, prepare 5 portions of food at once. It has a touch screen, 7 programs, allows you to customize different meal preparation modes and has a function to keep food warm for up to 30 minutes after preparation. Rapid Air technology quickly circulates hot air for foods that are crispy on the outside and tender on the inside. All removable parts are dishwasher safe and have a non-stick coating. The power is 2000 watts and it has a touch screen, Wi-Fi and voice-activated control compatible with Amazon Alexa.

KANJIHOME

The KanjiHome KJH-JM080 juicer has a power of 80 watts, has non-slip supports, a stainless steel body, automatic start and stop, a pressure handle for effortless juicing, and a non-drip pouring spout. Includes 2 juicer cones and disassembles for easy cleaning. KANJIHome offers a line of diffusers with different designs and two shades of brown: light and dark. They are humidifiers that increase the humidity of the air in the environments and by eliminating dry air they allow you to improve the quality of sleep and rest. Aromatic essences can be used, ideal for perfuming the environment, the operation is very quiet and due to its aesthetics it combines with any space. They have a USB connection and a night light.

Alejandro Waisman, FAG Systems sales manager

“This level of consumption should tend to increase”

“The category is selling well and we continue to bet on it,” said Waisman. "We brought new models of thermo kettles and electric kettles, both from the line with temperature cut-off for mate and kettles and soon we are going to present a pochoclera, a cotton candy machine, hot air fryers and a coffee grinder. We know that 45% of people's consumption is turning to household appliances. There is a clear sign that consumers are spending again and in this scenario the appearance of financing plans and that the demand that was retracted during the first months of this year.”
Regarding the products, Waisman considered that in the sale there are no ones that stand out over others. "We have constant replenishment of all the models we sell, our customers are buying regularly and we do not have parked stocks in any subcategory." Looking ahead to the remaining months of this year, he was optimistic. "I don't think this level of consumption will go down, the trend should be the other way around and the important thing, in the face of this reactivation, is to have the physical stock, because having the product is the only way to complete the sale."

Regarding the products, Waisman considered that in the sale there are no ones that stand out over others. "We have constant replenishment of all the models we sell, our customers are buying regularly and we do not have parked stocks in any subcategory." Looking ahead to the remaining months of this year, he was optimistic. "I don't think this level of consumption will go down, the trend should be the other way around and the important thing, in the face of this reactivation, is to have the physical stock, because having the product is the only way to complete the sale."

Aiwa offers the AW-BP508R stand mixer with a 5.2 liter capacity, digital timer, 8 speeds, Teflon accessories for beating, mixing and kneading and 1200 watt power. It comes in metallic red, matte black, cream and white colors. The AW-FA80I digital fryer, with a capacity of 8 liters, has a digital touch panel, 10 programs, timer and power of 2000 watts.

CRIVEL

Crivel presents the PAS.2150 dry iron, with 1100 watts power, power indicator light, multidirectional cable, aluminum base and white and blue color. The PV-9020 is a 1300-watt iron with a power indicator light, steam boost and spray, and a non-stick base. The line of irons is completed with the PV-8010 and PAV-1620 with steam and stainless steel base. The company also offers the LM-210Al handheld mixer blender, with 2 speeds, stainless steel blending and emulsifying rod, stainless steel blades and 450 watt power.

MOULINEX

The Cookeo kitchen robot from Moulinex, with pressure cooking; steamed; classic low, medium and high heat and reheat function, comes with 150 recipes, capacity up to 6 liters and removable bowl. The Easy Fry & Grill air fryer combines air cooking and grill technology and has a non-stick aluminum grill for meats and vegetables, 8 programs, digital display, 4.2 liter capacity and 16 functions. Another product from the brand is the Ultraforce blender with a 1.8 liter glass jug, 8 speeds, pulse function to crush ice and removable stainless steel blades.

GOLDSTAR

Goldstar presents the GD-480 digital fryer. It has a 6 liter capacity, 1300 watts, intuitive touch panel, bright digital display, 8 cooking programs, transparent front window, adjustable thermostat from 80° to 200°, 30 minute timer and removable non-stick container with grill separator.

The GD-430 has the same features but incorporates a top handle for transportation. Both fry by circulating hot air and are easy to clean.

TELEFUNKEN

With the Telefunken brand, Someco presents the Easy Fryer 9000 for 6 people. It has a 9-liter basket, interior light, power of 1800 watts and 8 programs. Another product from the brand is the Planetarium 1000 tabletop planetary blender, red. Allows you to prepare dough, creams, whipped cream, foam, homemade bread, cocktails and drinks. It has a power of 1100 watts and a 5.7 liter steel bowl.

ULTRACOMB

Ultracomb's offer includes the LC 2012 blender, with a 700-watt motor, 1.5-liter graduated glass jug, 2 speeds, push button for self-cleaning and thick smoothies, blending function with automatic speed, stainless steel blades and lid with anti-spill system. The brand presents two other products. The FR 8616 6.5 liter air fryer with 600 watts, 8 programs, adjustable temperature between 40° and 200° and a non-stick bucket for 900 grams of potatoes and the 1 liter electric thermos with 4 selectable temperatures and a touch panel that keeps the water hot for up to 6 hours. It has double-layer vacuum structure with stainless steel cavity, anti-splash lid and a cup built into the lid.

Helmet

The Yelmo FR 7313 air fryer, 9 liters and 1700 watts, has temperature regulation between 60° and 200°, timer up to 60 minutes and 24 hours in dehydration mode, 13 programs and touch screen. The bowl is non-stick and the removable components make cleaning easy. The brand also offers the yogurt maker with 7 160 milliliter glass jars YG 1700. It has 15 watts of power, the capacity to prepare up to 1.1 liters of yogurt in a single operation, on and off key with light signal and recipe book.

KEN BROWN

Ken Brown launches the AF-350 fryer. It has a power of 1300 watts, intuitive touch panel, digital display with light indicators, 7 cooking programs, 3.5 liter capacity, removable non-stick container with grill separator, hot air cooking, adjustable thermostat from 80° to 200° and 30 minute timer

Oster

Oster presents a sandwich maker with a deeper bottom plate, to prepare sandwiches with up to three breads, omelettes, pancakes and arepas. It has an ON/OFF button with LED indicator. The brand launched the digital Airfryer with window, light, 7.5 liter non-stick coated basket, removable tray and digital panel with 10 programs.

ZENITH

The Z-Fryer from Zenith has a 3.6 liter basket, 1400 watts of power, time and temperature controls, and heats in all directions. The EasyFryer-9000, suitable for 6 people due to its 9-liter basket, comes with an interior light, 1800 watts of power and 8 cooking programs.

Peabody

The Peabody pasta maker kneads noodles in 6 minutes, makes different types of pasta depending on the head used, comes with accessories for fettuccine, penne rigate, pappardelle rigate, spaghetti, tagliatelle and vermicelli and is easy to clean. Includes a cutting device, a cleaning brush, a flour and water measuring cup, a kneader and a device for changing accessories. The capacity of 300 grams of flour and 150 milliliters of water. The display allows you to select the timer for each recipe.

Easy pasta

Meric S.R.L., with the Pastafácil brand, offers exclusive machines for making homemade pasta with two lines: home and gastronomic. The company highlights the Multiple model, which it presents to the market with versions in stainless steel and enamelled with baked paint. It combines three functions in one machine without adding accessories. The line includes a noodle bowl with two versions: chrome and enamelled. The company provides a 5-year warranty for the products it sells.

Pastanova

The Hogaris Pastanova Gourmet has rollers for cutting noodles, cylinders for refining the dough and gears, all made of steel. It comes with a knob with indicator to regulate the size of the pasta, a handle to optimize rotation and a support for a ravioli accessory. It stretches plates up to 20 centimeters wide, cuts noodles in various sizes and offers 9 thickness gradations for the dough.

GADNIC

Gadnic offers the PASTA001 pasta making machine with 7 frying settings, non-slip base, possibility of cutting spaghetti and fettuccine and removable technology to facilitate washing and transport. It is made of food grade stainless steel.

Mother's Day: The emblematic date to promote gifts in various categories

Llega una fecha tradicional para todas las familias y, con ella, una oportunidad clave para varias categorías, entre ellas los pequeños electrodomésticos, que agregan a su utilidad la innovación tecnológica.

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