By Infobae

The fourth edition of the event Electronics Home Argentina gathered the main actors in the country of the items of Appliances, home articles, telephones, computer science, furniture, mattresses and design.

More than 350 local and foreign brands gathered from July 10 to 12 in the Costa Salguero Center from the City of Buenos Aires, in this fair that integrates the entire sector and that included a cycle of conferences on the most relevant themes in the segment.

More than 350 brands participated in the fourth edition of Electronics Home Argentina, an event that promotes the union in the sector.

"We are very happy because the fourth edition of Electronics Home He showed that this fair is, more and more, a meeting point of the national industry. Every year we gather more important merchants and more brands. It is a great showroom of products and launches, ”said Carlos Clur, president of the Electrolar group.

In this fourth edition, new categories were presented and more than 1,500 products were exhibited. With a space of 5,000 square meters and more than 100 stands, the exhibition brought together the main brands and a specialized audience, which created an environment conducive to the networking and the development of new businesses.

More than 1,500 products and more than 100 stands at 5,000 m2 for three days that meeting the entire national sector (José Quiroga)

Electrolar group y Azul Play organize annually Electronics Home Argentina With the aim of presenting new technologies and home products, in addition to promoting new businesses and strengthening links between manufacturers, distributors and buyers.

It is an exclusive event for professionals in the sector and the corporate market that stands out for its international approach and its ability to integrate different actors in the industry.

“To foster the networking, we invite more than 200 buyers from all over the country; People came from Misiones, Tierra del Fuego, Córdoba, Santa Fe, Cuyo Zone, among others. It is a truly federal event. What allows this meeting between industry and commerce is, precisely, generate more and better businesses, ”said Juan Cruz Martín Grondona, commercial director of Electronics Home.

Electronics Home promotes new businesses and expands the links between manufacturers, distributors and buyers throughout the country and the region (José Quiroga)

Meanwhile, the conference cycle addressed different topics of interest in the sector. One of them was in charge of TENDANUBE, which presented the "trends of e-commerce in the electronic & home category ”.

For its part, Hisense - Knowing worldwide for its television products, appliances and air conditioning equipment- analyzed the “democratization of access to technology”, while the GFK market analysis consultant offered a dissertation on “results and trends in the appliance market in Argentina”.

"We developed the Sectorial Journal Integration Business that unites industry and commerce for 27 years. But today is the time of the year in which we are face to face all the main actors of this market," added Martín Grondona.

Carlos Clur, president of Grupo Eletrolar (José Quiroga)

This year, important companies joined as sponsors of Electronics Home. Tiendanube Evolution stood out with his proposal of e-commerce designed to expand the online channel of medium and large companies. Meanwhile, Fiserv, a global payments and financial technology provider, and Ringo Advertising, a leader in the manufacture of products for visual communication, also supported the event.

Likewise, the fair introduced new features in its categories, which included appliances, TV and audio, cell phones, computing, gaming, household items, leisure and toys, personal care and health, mattresses and box springs, furniture and bazaar, lighting and mobility. This reflects the evolution and diversification of the market, as well as the need to adapt to current demands and trends.

Juan Cruz Martín Grondona, commercial director of Electronics Home (José Quiroga)

An expanding fair

The accumulated experience of Grupo Eletrolar, organizers of events such as the Latin American Electronics International Trade Show and the Eletrolar Show in São Paulo, Brazil, provided significant support to Electronics Home.

"We will also be with Latin American Electronics, in Brazil, with 36,000 square meters of fair, the largest in the region. And next year we will do three consecutive weeks of fairs that include our first participation in Mexico," indicated Carlos Clur.

“It also adds Latin American Electronics: a meeting point for industry and commerce, not only national but international. The idea of ​​holding events in the three main markets is to increasingly integrate the home goods sector,” the executive concluded.

Thus, Electrolar group consolidates itself as a key player in the creation of essential meetings for industry and commerce, not only in Argentina, but throughout the region. For more information you can enter here.

Fuente:

https://www.infobae.com/inhouse/2024/07/15/como-fue-el-encuentro-anual-que-integra-la-industria-tecnologica-y-de-electrodomesticos-de-todo-el-pais/