This was the Congress Brazil Mobile 2026, a format closer to the market that will have its edition in Argentina

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Closer to the real market

between the March 20 and 22, the Anhembi São Paulo District hosted a new edition of the Congress Brazil Mobile (CBM), the fair that meeting a more than 10,000 visitors and reaffirmed its position as the main B2B platform in the mobile phone, accessories and digital solutions sector in Brazil. For three days, the event combined commercial activity, networking and strategic content, with a focus on generating demand and strengthening sales channels.

The CBM was once again presented as a concrete business environment, where the direct contact, trust and relationship building were central axes to promote operations and alliances. Within this framework, manufacturers, importers and distributors were linked directly with retail chains, wholesalers, integrators and marketplaces throughout the country.

“The impact of these three days is real, both in the lives and businesses of the more than 10,000 visitors who visited the event”, he said Carlos Clur, president of Grupo Eletrolar All Connected, at the close of the meeting.

One of the differentials of the congress was its ability to bring together the main decision-makers in the sector. High-level buyers, category managers and mobile market leaders actively participated in a space designed to facilitate qualified access to marketing channels, one of the main challenges of the industry.

"We believe that the CBM is increasingly consolidating itself as a platform for commercial performance and market intelligence, where relationships are transformed into results. The event was much more than a fair: it was a true business environment, where direct contact and trust continue to be the main drivers of the mobile market"Clur added.

The content agenda also had a prominent place. More than 35 speakers shared strategic visions, trends and opportunities that help project the future of the business. Among the most popular names were Thiago Nigro, Alfredo Soares, Eduardo Feldberg and Monique Evelle, who provided different perspectives on growth, positioning and market transformation.

He event ecosystem It covered a wide range of solutions: from smartphones and smart accessories to e-commerce platforms, payment methods, logistics, connectivity, security, IoT and omnichannel tools. This diversity allowed us to reflect the dynamism of Brazilian retail and its growing technological integration.

Organized by the All Connected Eletrolar Group, the CBM is thus consolidated as a key meeting point for the industry, where the link between the different actors in the sector translates into concrete business opportunities.

Furthermore, this edition functioned as a prelude to the “Argentina Mobile Congress”, which will be developed together with the sixth edition of Electronics & Home Argentina, on June 29, 30 and July 1 in La Rural, reinforcing the group's regional strategy to enhance market integration, promote exchange between key industry players and generate new business opportunities in Latin America.

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