Allure - Newsan's new styling brand - launches its first line of products to complement the company's personal care segment. The bet will be 100% specialized in hair and styling, for professional use both in a hair salon and in home styling.

The line is made up of a variety of high-quality products, including a hair straightener, two dryers and a hair clipper; Ideal for both practical and decisive women, interested in giving the best to their hair, and for men who seek to maintain their style on a daily basis and look for professional performance products.

"The line was conceived to provide the most demanding users with a very specific styling and hairstyle solution. Allure is the ideal alternative to create beauty, from a hair salon that looks for reliable and high-quality tools, but also for those users who want to have the same products that their trusted stylist uses" explains Sebastián Velo Bares – Personal Care Product Manager.

The 2200W Allure Sapphire 3000 hair dryer has 6 speed and temperature combinations, Coolshot Function and Pro ION technology, whose emission of negative ions produces an anti-frizz effect on the hair, maintaining its natural moisture and at the same time closing the cuticle, generating healthier, softer and silkier hair. Includes nozzle with diffuser or air concentrator option. It also has a ring to hang it and is super light. Likewise, the brand presents another hair dryer, the Super Pro 2200, with similar features but with a professional DC type motor.

The Sapphire Wide hair straightener with ergonomic grip has ultra-fast heating (with regulation 150°C-230°C) and is made with titanium plates for better sliding. It has ION technology, cold tip to facilitate grip, LED display and safety lock.

Finally, there is the HC9010 magnetic hair clipper with an ergonomic handle, which has a cutting regulator lever to achieve different lengths. Offers carbon steel blades and multiple combs. Its power and long-lasting performance are ideal, as well as its cable, for continuous use.