Motorola, part of the Lenovo group, announces Alessandra Barcala as Marketing Director for Latin America. With a solid professional background in marketing and branding, Alessandra is responsible for Lead the Motorola LATAM marketing & PR team and initiatives. In his new position, he will be responsible for leading strategic planning and implementation of marketing and communications actions in the region. This includes, among other things, analyzing the regional market, identifying growth opportunities and supervising teams.

"I am very excited about this new stage and delighted to collaborate with the constant growth and success of the company in Latin America. When it comes to quality and reliability, Motorola is a world reference in the sector and that makes all the difference. I am sure that I will contribute to the team to continue the brand's success story,” says Alessandra.

The executive has extensive experience in marketing and branding strategies, acquired from large companies in the technology and consumer sectors. Throughout his career, he has worked for companies such as Amazon, Lenovo y Samsung, where he held leadership positions. During this time, he directly coordinated the development and execution of marketing communication strategies, the creation and management of advertising campaigns, as well as the coordination of digital communication actions and events.

Alessandra, originally from Rio de Janeiro and resident in São Paulo, is Graduate in Communication and Advertising from the Federal University of Rio de Janeiro and has a Master in Marketing from Fundação Getúlio Vargas. She has been married for 20 years, has two daughters and two dogs. He loves the sea and the beach, and traveling by train, he also has a list of places he still wants to visit, but he also enjoys staying at home with his family, his dogs and his friends.