Featuring a new 12.1 MP (approx. effective) back-illuminated full-frame image sensor with ultra-high sensitivity and a wide dynamic range of more than 15 stops, a host of impressive video recording capabilities such as 4K 120pi and 10-bit 4:2:2 color depth, a new heat dissipation mechanism and dual memory card recording that enables more than an hour of 4K 60p video recording before draining the battery, With a new autofocus system, touch interface and side-opening LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid video and photography users.

"The a7SIII represents the correct understanding of the needs of content creators. Following the legacy of the a7SII, this new camera guarantees a workflow with the highest standards in the industry," said Angelo Marconi, Digital Imaging Manager at Sony Latin. "Its 12.1MP allows for a larger pixel, which results in better 4K quality in low light conditions. 120p (frames per second) in 4K is a reality thanks to the new BIONZ 100% touch on the 3-inch LCD screen, which is now foldable. All of the above, together with the more than 50 E-Mount lenses, will continue to open up creative opportunities never seen before,” the spokesperson added.

The system architecture of the new Alpha 7S III has been completely redesigned to deliver exceptional video and photo performance. The new back-illuminated 12.1 MP (approx. effective) 35mm full-frame Exmor R™ CMOS image sensor reduces rolling shutter by up to three timesiv and uses advanced light harvesting techniques to ensure high sensitivity with low noise, allowing you to work in low-light situations without the need for large external lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To complement the new sensor, the Alpha 7S III also includes a new BIONZ The new system also includes the world's brightestxi and largestxii OLED eye-level electronic viewfinderxii with 9.44 million dots and is the world's first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.