Business Integration Magazine 137

Year 23 number 137 - December 2019

Special preseason of heating:

Smartphones - Home Appliances - Electronics Home 3rd Edition

Last news

Home appliances led the recovery of durable consumption in 2025

According to the recent analysis by NielsenIQ, the market registered a year-on-year growth of 23% in unit sales in 2025, with an outstanding performance of white goods and small appliances (+36%), driven by commercial openness, greater availability of products, historically low relative prices and greater access to credit for families.

Rheem presents its EcoSmart hybrid water heater

The new model combines heat pump and electrical resistance to offer up to 70% energy savings compared to traditional electrical equipment. It offers maximum efficiency: more hot water with less consumption.

Samsung announces the arrival of its new 98” TV with AI

Designed for large-scale home entertainment, the new model offers an immersive experience with optimized image and sound, sophisticated design and smart features. A proposal that responds to the growing demand for large format screens for streaming, gaming and sports.

The content that wins in 2026 does not inspire: solve

In an environment saturated with stimuli, audiences prioritize useful and relevant content. This analysis by another, with the perspective of Eduardo Núñez Santiago, addresses the rise of Content Utility as a key to building trust and credibility in the long term.