"Among my responsibilities are the commercial development of all PCBOX Technology business units in the region, from classic consumer products, through corporate developments and vertical segments that enrich the business. PCBOX will consolidate itself as a comprehensive brand of solutions adjusted to each need," anticipated Sebastian Tachella and added: "For 2019 my main objectives are: on the one hand, consolidation as a comprehensive technology brand in Argentina, offering a portfolio of products in each segment through traditional channels and adding new ones; and on the other, the start-up in neighboring countries, finding partners who need technological and valuable solutions.”

“We have great expectations in the development of PCBOX within the region, being able to interact with other countries and other segments outside of traditional consumption is very motivating, especially with a brand that is characterized by innovation, not only in products, but also in business schemes,” said Tachella.

"Latin America is fundamental in our business plan and it is our focus to develop our actions not only in Argentina, but also to expand to the rest of the countries in the region. It is for this reason that we appointed Sebastian to lead this process at an operational and commercial level," said Maximiliano Gonzalez Kunz, CEO of PCBOX, and added: "We believe in his track record in the IT industry in Argentina and at a regional level, and also in his know-how and expertise in distribution and retail. I am convinced that Sebastián is up to the new challenge and will be able to fulfill it while consolidating and expanding PCBOX in Latin America as a benchmark in the IT industry.”

"I accepted this important challenge in my life because I believe it is a turning point in my career since I have always been characterized by developing work teams carrying out group actions in search of a short and medium-term objective. Now my work will focus on the positioning and development of businesses with marketing schemes other than the traditional one," said the brand new LATAM Regional Manager and stressed: "I must highlight and differentiate PCBOX from a traditional technology brand, since, although it was its roots, today it It also focuses on the development of “tailored” businesses, among other things. It should also be noted that it has a power of communication and presence that makes business easier.”

Sebastian Tachella is 39 years old, studied a Bachelor's Degree in Marketing (UADE) and has more than 20 years of experience in the IT channel, with an excellent relationship with clients. Among his previous jobs he stood out as: Commercial Manager at Ceven SA between 2017 and 2019. He was Commercial Manager at Intermaco SRL between 2013 and 2017. And previously he served as Distribution Channel Manager at Grupo Núcleo between 2012 and 2013. Sebastian is married, has 2 children, plays tennis and soccer.