Por Rodolfo Pollini

Strong Argentina S.A. It markets a wide catalog of products with Ken Brown, Goldstar and Gold series brands. The company It has 20 years of experience in the market, during which it experienced a continuous process of growth and consolidation. Its origin dates back to 2005, when the Ken Brown brand acquires. "That was the first step in the company's development process, which was consolidated and expanding in the market with the acquisition of a prestige brand and international recognition such as Goldstar and, more recently, another brand of long experience in the Argentine market such as a golden series," said Gustavo Margules, general director. "We have a brand portfolio with broad recognition of the public, with which we market ventilation products, heating, cooling, auxiliary kitchen appliances, cleaning appliances, speakers, sound towers and televisions, among others." We have more than 100 sku for sale. ”

The company's client portfolio is composed of large surfaces and the traditional trade of household items. The entire marketing process is supported by an efficient distribution network and a guarantee and technical assistance service with scope throughout the national territory. "Not only do we give importance to the quality of our products, we also emphasize our after -sales service," Margules added. “For us this is fundamental, out of respect for our clients but also because we take care of the prestige of our brands, which is He holds from mouth to mouth, from merchants and consumers. Sale management is not exhausted in the delivery of products and collection, a fundamental part is after -sales attention, making the purchase of our products for the consumer a pleasant experience. ”

The changes that the economy is experiencing, especially the modifications of the Regulatory Framework of Foreign Trade have an impact on different aspects of marketing. In this context, the company is in the process of definition of its short and medium term action plan. On the one hand, in conversations with some local manufacturers, exploring the possibility of manufacturing televisions and air conditioners. The objective is to incorporate more items into the catalog of national products and, in the case of televisions, increase the offer with a view to the 2026 World Cup, the event that most traced the sale of this product.

"In addition, and with the purpose of offering innovative and original products, the Department of Foreign Trade is in a process of permanent search for new products," Margules expanded. “The idea is to bring consumers closer the technology offered by the world market, entrusting our foreign suppliers to manufacture innovative products, which improve the experience of our customers. Soon, we will be launching a line of digital air fryers with viewfinder, dust and water vacuum cleaners and new multi -pass express coffee makers. Our commercial project for 2025 will be supported by an important marketing plan, through which we will seek to increase the presence in the three brands. We believe that slowly the economy is accommodating and consumption will recover with the future of the months, "he closed." The slowdown in inflation and the support of a downward trend, such as the return of the financing tools for the purchase of durable goods, will favor the recovery of the purchasing capacity of consumers and, with it, the demand of these. "