A market that becomes interesting

The road to recovery for personal computers was difficult after the explosion in demand in 2020 and 2021, but there are already signs of growth.

According to IDC, shipments are expected to grow by 3.7% year-on-year in 2024 and reach 261.4 million. This volume will be higher than the 259.6 million in 2018, but will be below 2019 levels globally.

The industry still faces challenges including concerns around the consumer market refresh cycle and companies driving device purchases and education budgets, which in many markets are not recovering. As a result, 2023 shipments are forecast to decline 13.7% year-over-year, to 252 million units.

Added to this is that consumer demand for PCs faces competition from other devices, such as smartphones, consoles and tablets, which according to analyst Jitesh Ubrani points to 2023 as the year with the largest annual drop in consumer PC shipments since the beginning of the category.

The commercial PC market is becoming interesting. From the point of view of processor, you can see some of the biggest changes in history. arrives the Generative Artificial Intelligence and while AI-enabled PCs aren't ready yet, they've changed some of the device-buying debate. He move to remote/hybrid work environments It did not disappear and many companies are listening to the requests of their employees. This includes what brands and types of PCs are needed and whether multiple PCs are needed for those in a hybrid work environment.