Business Integration Magazine 137

Year 23 number 137 - December 2019

Special preseason of heating:

Smartphones - Home Appliances - Electronics Home 3rd Edition

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World Cup 2026: much more is at stake in retail than sales

With new ways to consume content, shop and connect, the world's most important sporting event is also becoming a key platform for innovation, entertainment and business opportunities. What trends will mark consumption and what will be the keys for retail in this new edition of the World Cup.