By Osvaldo Malvestitti – Red del Sol

We interpret the year 2023 that is ending from Red del Sol, as the path to the airport where the plane is waiting for us to take off towards next 2024.

The path was good, even with the past inconveniences when traveling through it, our market in general will close with the same units as last 2022, or perhaps a little lower. Which is no small thing, and also expected.

The drawback is that we arrive at an airport with the anxiety or expectation of what the trip we are going to begin will bring us, but in this case, the destination 2024 tells us some complex situations that we are going to experience on the flight. As well as several unknowns, which worry us about the trip.

A difficult quarter, or more?

A recovery from the 4th month or more?

An economic program that is going to be accepted, right?

A social situation that makes us worry, right?

Particularly in our sector, we know of a drop in demand. Now, the supply will fall as a simple consequence, or because of the impossibilities that manufacturers and importers may suffer?

The consumer will make a shift in product choice out of necessity towards priced products. Will they find products with quality prices or will they have to give up benefits on the products they need. At what level will the opening of imports that are seen a priori as a threat reach?

Most of these doubts are due to exogenous results, but we are not willing to make the trip, that we are taking off against a headwind, to stay sitting in our seats and wait and see what happens.

Make the difficult easy, idiom, basic, simple, simple, if there are any, but from our point of view extremely important to take into account. Even to apply in our social, family and of course commercial life.

Our final message is: let's make easy what we see as difficult, sharpening our ingenuity, being intuitive, professional, leaders in each function we perform, activate the competition mode, reinventing ourselves once again, let's work in teams, all together, joined. It is necessary to use more time than we have been using in our jobs, let's take care of our human capital, the only thing that is difficult to replace when the economy reactivates, let's start analyzing our balance sheets for expenses and profitability, and then get to sales. The latter will surely fall as a result of the market, the former depends on each of us.

We take this opportunity to wish you a very good end to the road to the airport in 2023, and the best possible for the flight to 2024.

We are waiting for you at our Expoevento 2024 in August, where we will strengthen ties and do good business together, as always!

HAPPY NEW YEAR!