The company joined forces with Argentine soccer player Ángel Di María through “Corazón”, the initiative that promotes feelings of greatness in people through a universal symbol that is part of the player's identity: the heart formed by his hands. The choice of Di María as brand ambassador was not coincidental, we know that he celebrates all his goals that way.

Within the framework of the Vivi tu Grandeza campaign and the Ángel Di María presentation, TCL also announced the arrival in Argentina of the 98" QLED TV, one of the main innovations whose official presentation had an impact at the recent International Funkausstellung Fair (IFA), in Berlin. The largest television in the country will be marketed through a limited edition. It is more than 1.5 meters high, 2.3 meters long and around 63 kilos in weight. The main features are: technology 4K QLED; 120hz MEMC and optimal modes for gaming; Google TV operating system; TCL's exclusive option to use the TV only with voice sound;
Low latency ensures a renewed experience for fans of fast-moving sports and for movie fans, the L98C735 was conceived to recreate a similar experience.
This model continues to complete the QLED portfolio in Argentina, which already has the C825 and C725, both with Google TV and 50, 55 and 65 inches, full screen, metal frame and 4K UHD resolution.