The technology company expands its presence in the country to continue bringing the highest technology and design to the local market.

Despite the current complex economic scenario, LG Electronics demonstrates once again its commitment to offering the latest in technology and innovation in Argentina by celebrating the opening of its new store in the traditional neighborhood of Boedo, Capital Federal. This expansion reflects the brand's dedication to bringing its customers cutting-edge products of the highest quality.

With a significant investment, and in partnership with its strategic partner Rodo, the Korean technology company's third location in the country offers world-class levels of exhibition and consumer experience.

Within the framework of the opening, Enrique Laffue, CEO of LG Electronics Argentina, commented "We are very proud of this new opening. Despite the challenging context, at LG we continue to focus on innovation and closeness to our customers. This new store is a reflection of our commitment to quality and continuous improvement. It is an honor for us to be able to continue growing in Argentina and offer our consumers the possibility of experiencing first-hand the technology and design of our products."

Throughout his presentation, Laffue also reinforced that, "Although 2023 has been a year full of challenges, LG has managed to stand out and grow in several of the categories where it participates, such as Air Conditioning, Audio and Washing. In the case of Televisions, the company has expanded its line and launched models that accompany the latest in technology worldwide, such as the LG OLED Evo G3 and QNED MiniLED. This spirit of improvement and adaptability drives us to move forward and prepare for the next year that is soon to begin."

Enrique Laffue, (CEO of LG Electronics Argentina) and Rodolfo Cuiña (President Rodó)

In terms of launches, the brand with the Life's Good slogan throughout 2023 surprised the local public with different notable new developments. “In televisions, our star product was the 83-inch OLED Evo TV, to which was added the recent launch of the OLED Evo G series, with a Gallery design that allows the television to be installed flush with the wall.” highlighted the CEO of LG. In white goods, the brand renewed the design of its front-facing washing machines, with models that incorporated tempered glass in the lid and that continue to offer outstanding differentials against other brands, such as its Direct Drive motor or the generation of steam for washing.

Projecting towards 2024, Laffue added: "We anticipate a more challenging year than the previous one. However, at LG we are preparing to face it with the clear objective of continuing to be a pioneer in designer technological products, associating with users in a new lifestyle. Life's Good will be the main motto of this next stage, reflecting the brand's vision of improving people's lives through its products. The focus will be on offering a differential experience for our customers, providing them not only with technology in devices, but with solutions that improve their lives." concluded the executive.

Beyond the opening of its new store, by 2024 LG plans to continue expanding its line of QNED and OLED televisions with larger inches. And in Lavado, there will be news about several of its model families.