It is a predictable market, where the alternative to natural replacement can only be provided by construction, which in the opinion of Carlos Bruno, White Line Product Manager at Newsan, is growing. “Replacement generates 85% of the volume and the rest comes from construction, which was stopped during the pandemic and is now recovering activity,” he said. “The replenishment maintains the pace of last year, with the volumes typical of this business. There was a change in 2020, because people did not go on vacation and renew their kitchens, but in 2021 the market returned to normal and this year it will be similar, with a total market volume of 700,000 to 800,000 kitchens.

From Juan Carlos Prola y Cía, Gustavo Venosta, its commercial manager, maintained that the category had exponential growth during the pandemic, when many people bought these products without paying much attention to their characteristics or benefits. “Today, the public is more selective, which is why we offer products entirely made of stainless steel, reinforced and with the largest interior capacity on the market”, he stated.
Bruno put his chips into the electrical segment, where he recognized that the change in demand trend is occurring. “First for safety,” he said, “because an electric product is safer than a gas one, where unlike electric products there is a flame, carbon monoxide and possible loss of gas. In the Northeast, where there are no natural gas networks, the impact of electrical products on the volume of demand is particularly noticeable., hence Newsan's commitment to the Atma, Philco and soon Siam brands, based on the fact that we have 80% of the electric stove market."

For the rest, this business shows the natural and organic renewal of the lines and a stability that was altered by the increase in commodity prices, which between the pandemic and the war affected the entire world, in addition to our chronic inflation problem. But no one considered that anything has affected the market competitively.