The event organized by the Argentine Chamber of Electronic Commerce, which grouped more than a thousand companies throughout the country, exceeded the results of the previous year with a turnover of $ 566,765,864,373, an average ticket of $ 97,294 (+43%) and 11,141,268 of units sold (+9%). Billing 2025 was 63% higher than that of the previous year, a figure above 43.27% inflation since May 2024.

Top 10 of the categories with the greatest billing:

• Appliances and air conditioners
• Cell phones and phones
• Sports clothing
• Electronics, audio, video and TV
• Computing
• Passages and tourism
• Tools and construction
• Mattresses and sommiers
• Clothing (non -sports)
• Food and drinks

The categories that rose positions compared to the Hot Sale 2024 are: Cell Phones, Sports Clothing, Tickets and Tourism, and Food and Beverages. During the event and its previous days, users showed a lot of interest in sneakers, cell phones and flights, which was later reflected in sales, which shows that they were able to find opportunities for their purchasing decisions.

Ranking of categories with the most units sold:

• Food and drinks
• Beauty Products
• Sports clothing
• Appliances and air conditioners
• Tools and construction
• Home, Furniture and garden
• Clothing (non -sports)
• Cosmetics and personal care products
• Cars, Motorcycles and accessories
• Tickets and tourism

Provinces with the highest number of users entering Hot Sale:

• Buenos Aires
• Córdoba
• Santa Fe
• Mendoza
• Tucuman

“During the three days of Hot Sale 2025, we were able to notice that users continue to take advantage of the offers and buy in this type of massive sale events. The growth in units is very relevant since it tells us about real growth. This year, millions of people chose to take advantage of the opportunities offered by the online channel, valuing the possibility of comparing prices, accessing interest-free installments and receiving their purchases at home. At CACE we continue working to make each edition of the event a reliable and convenient experience for both consumers and the companies that participate.", expressed Andrés Zaied, president of the Argentine Chamber of Electronic Commerce.

Regarding the number of users (unique sessions), this year more than 10 million They entered the hotsale.com.ar website, with people between 45 and 54 years old, those over 65 years old and young people between 25 and 34 years old as the age ranges with the highest participation.

*The data comes from the survey carried out by TNS Kantar Insights Argentina for CACE to participating companies.