The company was recognized as the Retail chain that has stood out the most in terms of electronic commerce in this last year

Awarded by the eCommerce Institute, Frávega won the eCommerce Award Argentina 2021 in the retail category, one of the highest recognitions within the sector. These awards were created to distinguish those companies that have contributed with their innovation and development to enhance the online market and the digital economy.

In recent years Fravega has developed an omnichannel platform that today represents more than 45% of its total sales. It has incorporated, through its Marketplace, categories such as mattresses, furniture, bicycles, bazaars and many others, which allows it to provide a wide value proposition to its customers.

"This recognition fills us with pride as it represents the result of a collective effort that we make internally at Frávega to continue improving, innovating and growing, always aligned with the latest trends and the needs that our consumers are presenting. We understand ecommerce as a fundamental pillar and one of the most chosen channels today, which requires all our effort and commitment," said Yoel Wasserman, e-commerce manager at Frávega.

The Latin American Institute of Electronic Commerce, eCommerce Institute, together with its local partners in Latin America, established these awards with the objective of recognizing companies that comply with good practices and with their constant work make the development of the Digital Economy in Argentina and the region possible. In this way, Frávega is positioned as one of the most recognized companies, being a reference for Argentine consumers and positioning itself as leaders in the home appliance market.