With one record of 12,000 professional attendees, Electronics & Home Argentina concluded a new edition that once again positioned it as the main B2B meeting for technology, appliances and home in the country. For three days, manufacturers, distributors, retailers, buyers and industry leaders met in La Rural to generate business, present launches, exchange knowledge and learn about the main market trends.

The sixth edition not only surpassed the previous year's call, but also marked a turning point for the event by expanding its proposal with new specialized spaces, consolidating a more comprehensive concept of the home and strengthening commercial opportunities for the entire value chain.

Throughout the three days, attendees toured an exhibition and the Stand sector that brought together the main companies in the industry, where brands presented launches, technological developments and new product lines for the Argentine market.

Artefacta: furniture, mattresses and design

This year, the home world added a new proposal to its calendar. Simultaneously with Electronics & Home Argentina, the first edition of Artefacta: Furniture, Mattresses and Design, a B2B fair that brought together manufacturers and suppliers of furniture, mattresses, lighting, decoration, bazaar, home textiles, travel accessories and other categories.

Backed by the already consolidated call from Electronics & Home, Artefacta responded to a historic market demand: to have a specialized area for the furniture, rest and design industry, integrated into the country's main business platform for the technology and home goods sectors.

The coexistence between both sectors favored networking, business meetings and exchange between companies that until now participated in different events.

Artefacta Forum, a new content space

In addition to commercial activity, the event offered an agenda of conferences and professional updating spaces. He Artifacts Forum brought together businessmen, manufacturers and leaders of the sector to discuss the current situation in the furniture, design and home equipment industry, analyzing trends, challenges and opportunities for market development.

The forum was moderated by journalist Luciana Arias, and was organized into two thematic axes. He Panel 1 “Sector Overview” with the participation of Mariela Bembi, Undersecretary of Industry and SMEs of the Province of Buenos Aires; Ricardo Sorrentino, president of CAFYDMA and President of Tegnomuebles; Pedro Reyna, vice president of FAIMA; Hugo Ricciuti, president of CEMA, managing partner and CEO of Indelama S.R.L; Tabita Gimenez, head of the Department of the Furniture and Wood Chain of the Ministry of Industry of Misiones. He Panel 2 “The voices of the Industry” had as invited references: Javier Vázquez, president of Springwall and vice president of CAFYDMA; Sebastian Daniele, general manager of Limansky S.A; Daniel Cwirenbaum, President of Groupa2 y Gerardo Tabakman, dgeneral director – CEO of Fiplasto.

Debut of Argentina Mobile Congress

One of the great novelties of this edition was the holding of the first edition of Argentina Mobile Congress (AMC), the country's first B2B conference dedicated exclusively to the mobile phone ecosystem.

The event brought together manufacturers, distributors, retailers and specialists to discuss artificial intelligence, digital transformation, consumer trends, innovation and mobile security.

The participating brands were represented by: Mariano Dascanio, Head of Product Marketing Mobile Division de Samsung; Juan Manuel Costales, TCL Commercial and Product Manager; and Ignacio Cocco, Commercial Director & Regional Marketing of Novatech for Infinix, who shared the main trends, innovations and challenges of the sector.

The participation of Milagros Bin stood out, Retail Vertical Customer Success Leader de NielsenIQ Argentina, who made an analysis of the evolution of the mobile technology market.

Then, Tomas Balmaceda, philosopher, journalist and researcher, analyzed the impact of artificial intelligence on the evolution of mobile devices and the way people interact with technology. On the other hand, Juan Pablo Amantini, mobile technology and brand experience specialist, took a tour of the evolution of mobile devices and the impact they had on consumer habits and daily life. In addition, he shared tools aimed at boosting sales and improving the commercial experience in the sector. Finally, Ariel Corgatelli, journalist and IT consultant, presented the conference “Essential strategies and care for smartphone security in the era of Artificial Intelligence.”

Business rounds

The Business Rounds were once again an axis of great interest for the fair. On the one hand, international rounds, organized together with PromArgentina, promoted meetings between national companies and international buyers with the aim of generating new commercial alliances and expanding export opportunities for the Argentine industry. At the same time, the traditional supermarket rounds gathered 15 of the main chains in the country, strengthening the link between manufacturers and the commercial channel.

Looking to the future

One of the most important announcements of the event was the official presentation of Future Mobility 2027, a new specialized exhibition that will be part of Electronics & Home and will be held in La Rural in 2027.

The new space will bring together the entire new mobility ecosystem, including electric vehicles, micromobility, charging infrastructure, suppliers, fleet operators and companies linked to the development of sustainable mobility solutions, once again expanding the scope of the event towards strategic industries for the coming years.

"We are very proud of the growth that this edition had. We surpassed last year's call, we expanded the proposal with new verticals and we verified that the industry continues to bet on this space to do business, generate links and learn about the trends that will mark the future. Electronics & Home is now much more than a fair: it is a platform where the main sectors linked to the home, technology and innovation converge. This result excites us and encourages us to start working today on an even bigger 2027 edition. We are waiting for you to everyone next year”, he said Carlos Clur, president of Grupo Eletrolar.

For its part, Juan Cruz Grondona, commercial director of Electronics & Home Argentina, noted: "Each edition represents a new challenge and this year we took a step forward again. The incorporation of Argentina Mobile Congress, Artefacta and the announcement of Future Mobility reflect our decision to continue evolving together with the industry. We want Electronics & Home to continue growing as a multi-sector platform, where each year new opportunities are added for manufacturers, distributors, retailers and the entire value chain. The growth of this edition confirms to us that this path is the correct one."

An exclusive show and a special anniversary

To close the second day, exhibitors and visitors enjoyed an exclusive recital of The Pericos, which provided a moment of celebration, relaxation and networking, reinforcing the spirit of encounter that characterizes Electronics & Home.

Before the start of the show, Carlos Clur made a recognition for the 30 years of Business Integration Magazine, the specialized media that, since 1996, has followed the evolution of the industry, commerce and retail of household items, electronics, technology, furniture and cell phones in Argentina.

Throughout these three decades, The magazine established itself as a reference medium for manufacturers, distributors and commercial chains throughout the country, maintaining a strong commitment to the dissemination of the main trends, innovations and challenges of the market. That journey today is complemented through integracionempresaria.com.ar, your news portal, which offers daily and updated information for the entire professional community.

The commemoration had a special meaning, since Electronics & Home was the setting chosen to celebrate this anniversary. A space that, like Business Integration Magazine, has been promoting the meeting between industry and commerce for years.

Content in own media

Electronics & Home had special coverage before, during and after the event. Electronics & Home TV, the channel launched last year, grew in this sixth edition and added interviews, tours of the stands, launches and special notes made by Santiago do Rego y Fernando Carolei.

The coverage also included notes and previews from the brands participating in the Integration Magazine, both in its printed edition and on the web portal. In addition, the dissemination had a strong presence on the sites and social networks of Electronics & Home, Artefacta and Argentina Mobile Congress.