With more than 15 years as a leader in the manufacture of Split air conditioning equipment for home use for its Electra and Fedders brands, the company Aires Del Sur S.A. After two years and after a judicial process, it managed to approve its bankruptcy, beat its historical annual production milestone and continue providing excellent products for local consumers.

Aires Del Sur S.A., a joint company of national and Israeli capital dedicated to the manufacturing and marketing of split air conditioning equipment for residential use with the Electra and Fedders brands, overcame the worst challenges that an industry can face, with a black 2019 and a 2020 full of uncertainties.

For more than 15 years the company Aires Del Sur S.A. (ADS), based in the province of Tierra del Fuego, with more than 450 employees, operates and contributes to the development of the Argentine market, being a leader in its segment. However, in 2018, it had to face a complicated financial situation as a result of the impact of the economic crisis that affected all industries and sectors in the country.

In March 2019, ADS entered the Preventive Tender and began the path of sanitation with a historical minimum production of less than 25,000 units. Despite the discouraging outlook, it managed to move forward in record time, planning various sources of supply and financing, and fulfilling all its commitments.

In less than two years, the agreement reached with its 10-year creditors resulted in the approval of the bankruptcy.

They were times of tireless work where: the brand's participation in retail and specialized channels increased; In its plant, it increased the manufacturing of equipment with third-party brands, and overcame the challenge of working at maximum productive pace in two shifts.

Between the challenging production closure as a result of the Covid-19 pandemic, and the judicial presentation to achieve approval of the agreement, 2021 arrived. ADS had to comply in a timely manner with the commitments made and deliver seasonal products. Juan Pablo Guaita, CEO of Aires Del Sur comments "We were exhausted, but proud. Looking back was not being able to believe what we had overcome."

During 2020 and with half the productive time, due to the pandemic, ADS broke its own record with a production that exceeded 100,000 units - when the historical average was 90,000 annually with 11 continuous months of production. Which translates into a total turnover of more than $1.6 billion.
Likewise, during the first quarter of 2021, the $1,000 million mark was already exceeded, reflecting the sustained increase in operations, especially during the summer season.

Statistics state that out of more than 30 brands marketed, Electra ranked seventh in production during 2020 and fourth position in the first quarter of 2021 with more than 30,000 devices manufactured.

Without a doubt, the effort, perseverance and commitment of the company and its clients were the driving force to move forward, allowing them today to aspire to surpass the annual production milestone with a total production of more than 150,000 pieces of equipment from their own brands (Electra and Fedders) and external clients, significantly impacting their turnover with an amount that exceeds $6000 Million pesos.

Every day ADS opens the doors of its Río Grande plant to manufacture quality products that provide pleasant and warm moments in the lives of Argentines, and invests in the country, generating not only sources of employment but also betting on the renewal of equipment and infrastructure for a sum of more than $168,200,000 that intensifies its commercial proposal.