The most important event tour of the digital commerce industry in Latin America and the Caribbean arrives in Argentina. For the 18th consecutive year, eCommerce Day will be held, an event that has transformed throughout its editions into the meeting point for industry leaders who are transforming digital commerce in the country and the region.

Seeking to boost knowledge, promoting business development and pursuing innovation, the eCommerce Institute year after year promotes the holding of this event in the country with the help of the Argentine Chamber of Electronic Commerce – CACE. This year eCommerce Day returns in a hybrid format, with a three-day agenda between August 28 and 30.

He August 29 will be the in-person meeting at the Buenos Aires Convention Center, an ideal setting to develop new skills, receive updated information on industry trends and explore new business opportunities through networking and access to the trade fair that will take place on the premises, as well as the training spaces that will take place between conferences, plenaries and workshops.
To register and buy the ticket, those interested can access: https://ecommerceday.org.ar/2024/reserva-tu-lugar

The days On August 29 and 30, online activities will be carried out and you will be able to access on-demand workshops and practical Hands-On LIVE about Augmented AI: Innovation in Digital Commerce for those who want to deepen their knowledge about the latest trends in the digital industry.

"We are very excited to be at a new edition of eCommerce Day Argentina, a fundamental event that brings together e-commerce leaders, promotes networking and explores the latest trends in an increasingly digital world. This year, with our hybrid format, we aspire to reach an even broader audience, offering opportunities both in person and online. At CACE, we consider it essential to be at the forefront of the technologies that drive our sector to continue professionalizing it and promoting its growth," he highlighted. Andrés Zaied, President of the Argentine Chamber of Electronic Commerce.

"The 18th edition of eCommerce Day Argentina 2024 is about to begin and with it we celebrate the 25 years of this genesis of the digital ecosystem in Ibero-America, proposing a look at the origin to understand the present and design the future, today, having artificial intelligence as an indispensable ally for brands and retailers, promoting the personalization and optimization of the customer experience in real time. We come with a very high bar since the last edition and so far in the Tour in the region; in 2023, we saw how the adoption of digital commerce in Argentina reached record numbers and with more than double-digit penetration of digital channels in total mass consumption in Argentina, with a growth of 125% compared to the previous year. This increase reflects the rise of online shopping, in addition to the capacity for adaptation and resilience of companies in the face of global challenges. It is inspiring to see how the penetration of digital commerce in markets like Argentina is already in double digits, demonstrating the dynamism and potential of our region. Like 25 years ago, one of the turbines that powers and leads the evolution of digital commerce to unified commerce in Latin America, I invite you to make the most of every moment of this event and each of the initiatives, to share knowledge and to build together the future of digital commerce in our region,” he says. Marcos Pueyrredon, President of the eCommerce Institute and coFounder & Global Executive SVP of VTEX.

The celebration of eCommerce Day Argentina takes place within the framework of 25 years of the digital ecosystem. And to celebrate this great milestone, the eCommerce Institute developed different initiatives:

● Commerce Society AI Launched: is an innovative tool with Artificial Intelligence called Commerce Society IA – CSIA. Designed to revolutionize the way people explore and consult topics related to digital commerce. "We have developed and trained this powerful consultation tool using an extensive database made up of the content of our events, plus our training programs, workshops, docuseries and podcast. Through it, you have access to updated and detailed information on the topics that interest you with just one click," says Pueyrredon.

● Podcast eLíderesx25: It brings together high-profile interviews conducted with more than 150 cLevels in the region, fundamental players who have participated in the origins of this industry and who are part of its constant transformation. The eLíderesx25 podcast can be listened to on the following platforms: Spotify, YouTube and Amazon Podcast

● Launch of the Book “Genesis of a digital future”: a tribute to the 25 Years of the Digital Commerce ecosystem in Ibero-America: A collaborative history with augmented AI: more than 150 interviews that will be reflected in the living, multimedia book with intensive application of augmented artificial intelligence. It can be accessed here: https://genesisfuturo.digital/.